Digital Enablement Lead

About the role

As a Digital Engagement Lead, you will play a pivotal role in achieving sales goals and delivering a personalized customer experience by executing the Customer Engagement Process. You will identify customer needs to develop account plans and sales forecasts, create customized integrated solutions, and present articulated value propositions to customers. Your responsibilities include conducting negotiations, closing sales, providing personalized support during the order and delivery process, executing demand generation activities, and offering customer-facing agronomic recommendations and support.

You will help build farmer confidence with digital solutions, serving as the local digital expert to connect with the Climate FieldView team, New Business Models team, Business Unit Lead, and local sales squad to achieve digital platform targets. This role covers Northeast Iowa including Waterloo, Cedar Falls, Dubuque, and Decorah.

Responsibilities

• Provide on-farm expertise to assist key customers with the installation and troubleshooting of Bayer’s precision agriculture technologies, manage data collection/mapping challenges, diagnose and resolve connectivity issues, and educate growers on Bayer’s Digital Farming Solutions portfolio.
• Act as a coach to squad members to increase digital acumen and enable customer acquisition, retention, engagement, and digital revenue through solution selling via FieldView and New Business Models.
• Identify transformative farmers, dealers, and retailers for digital trial and testing opportunities.
• Demonstrate deep expertise in current digital software (FieldView, DMP) and hardware (FieldView Drive) and ensure farm compatibility and set-up.
• Provide input to Digital and Crop Mission Teams on customer needs and features in development.
• Develop use cases for existing and new features and train squad members accordingly.
• Train FSRs and dealers in data-driven agronomic decision-making with FieldView.
• Support key customers in data acquisition and clean-up.
• Train squad members and dealers on the execution of NBM workflow.

Requirements

• Bachelor's degree in an agricultural field.
• Strong communication skills and the ability to influence and motivate key stakeholders.

Qualifications

Preferred Qualifications:

• Experience working closely with seed/chem sellers, growers, and sales organizations.
• Minimum of 2 years of experience with digital agricultural platforms.
• 5 years of working experience in agriculture and/or the digital field.
• Expertise in digital software (FieldView, DMP), hardware, farm equipment compatibility and set-up, data collection, and the use of data-driven features such as reports and scripting.

Pay

Employees can expect to be paid a salary between $109,120.00 - $163,680.00. Additional compensation may include a bonus or commission (if relevant).

Benefits

• Health care
• Vision
• Dental
• Retirement
• Paid time off (PTO)
• Sick leave