Digital Designer

Position Overview

Responsibilities

• Create and design digital assets, including website graphics, email templates, social media content, online ads, and other promotional materials.
• Develop visual concepts that align with brand guidelines and marketing strategies for BowFlex, Schwinn, Horizon and JRNY.
• Ensure consistency in brand messaging and visual style across all digital platforms.
• Aid in planning and directing photo and video shoots to ensure assets meet brand standards and stakeholder requirements.

Website & E-Commerce Support

• Design user-friendly web pages and landing pages that optimize the user experience and drive conversions.
• Collaborate with web developers to implement designs and ensure technical feasibility.
• Continuously improve website design based on user feedback and analytics.

Social Media & Content Marketing

• Produce engaging visuals for social media posts, stories, and campaigns to increase brand awareness and engagement.
• Work with the content team to create infographics, banners, and interactive content that support marketing initiatives.

Email Marketing

• Design and build email templates that are visually appealing and responsive.
• Ensure emails are compatible across various devices and email clients.

Video & Motion Graphics

• Create basic animations and video content for digital campaigns.
• Edit and optimize video content for various digital platforms.

Print

• Design large format print graphics including banners, murals and vehicle wraps.
• Elevate the brand presence at retail through engaging brand experience zones, product packaging, on-product graphics and other merchandising support.

Project Management

• Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project timelines.
• Cook up with internal stakeholders to gather requirements and feedback.

Marginal Job Functions

• Other projects as needed.

Education

• Bachelor’s degree in graphic design, Digital Media, Visual Arts, or a related field.

Experience

• Minimum of 3 years of experience in digital design, preferably in the fitness or consumer goods industry.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
• Experience with web design tools such as Sketch, Figma, or Adobe XD.
• Basic understanding of HTML/CSS is a plus.
• Familiarity with email marketing platforms and best practices.

Other Requirements

• A strong portfolio showcasing your digital design work, including examples of web design, social media graphics, email campaigns, and video/motion graphics.
• A valid driver’s license is required.
• Domestic travel up to 10%.

Benefits

• Health & Dental Insurance
• Company paid Life Insurance
• 401(k)
• Paid Time Off benefits
• Product discounts
• Wellness programs

Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities.