Digital Designer

Responsibilities

• Leverage AI content and collaborate with writers to concept and design high-quality, engaging creative that tests hypotheses, drives business results, and provides audience insights.
• Utilize video production, editing, and motion graphics skills to create compelling visual communications for channels including email, Meta, TikTok, display, native, and more.
• Support Brand design needs as business priorities require.
• Collaborate with stakeholders to understand goals, identify creative testing opportunities, and drive testing to reach channel goals.
• Actively participate in group discussions and brainstorming sessions.
• Build strong relationships with the Creative Team; share ideas, support team members, and celebrate victories.
• Manage multiple projects simultaneously, ensuring timely delivery of high-quality assets within deadlines.
• Adhere to and improve production processes; embrace AI tools to find time-saving solutions.
• Take ownership of projects, proactively finding solutions to move them forward.
• Ensure all projects are on brand and compliant with regulatory and legal requirements.
• Immerse yourself in advertising channels to understand targeting, user mindset, competitive landscape, and best practices to craft channel-specific creative.
• Lead digital design innovation by staying ahead of trends and cultivating creative hypotheses for testing.

Qualifications

• 2+ years of experience designing direct response creative: emails, digital ads, landing pages, and other digital acquisition experiences.
• Online portfolio demonstrating diverse creative, ideally including email and brand design as well as other direct response examples.
• Bachelor’s degree or higher in a relevant field.
• Proficiency in Adobe Creative Suite, MS Office Suite & Google Suite.
• Experience using AI tools to increase efficiency and output volume.
• Eagerness to learn on the job and proactively gain insights to inform design decisions.
• Strong project management and organizational skills, with ability to multitask and meet tight deadlines.
• Excellent communication and presentation skills, especially articulating creative choices to a non-creative audience.
• Familiarity with online marketing performance KPIs and metrics.