Digital Content Specialist, Vehicle Service & Repair Group

About the Company

EndeavorB2B is a rapidly growing US-based B2B media and events company founded in 2017. Our mission is to deliver the highest-quality content in the B2B markets we serve through multi-channel formats that today’s industry professionals demand—from informative e-newsletters and in-depth monthly magazines to curated in-person events. We are committed to providing the best opportunities for professionals to stay knowledgeable and connect with colleagues that drive their industry forward.

The company places a high importance on data-driven core values: accountability, continuous improvement, teamwork, and passion for value creation. We operate in an environment with minimal politics, clear direction, high productivity, and low turnover. Departments and operating businesses have autonomy, value meritocracy, and are committed to individual growth and development.

About the Role

The Digital Content Specialist plays a critical role in executing and optimizing digital and print publishing operations across multiple B2B media brands. This role ensures all content meets EBM, SEO/GEO, and UX best practices by adapting editorial and print content for digital platforms with consistent tagging, formatting, and categorization within the CMS. The specialist also manages the print cycle of their brands (if applicable) and collaborates closely with editors, writers, and developers to meet deadlines, resolve technical issues, and align content with publishing schedules and brand goals.

Responsibilities

• Format, upload, and publish content in the CMS while ensuring SEO standards and UX best practices are met by tagging and categorizing content consistently.
• Select, source, and create appropriate images or graphics for web and social content using tools like Canva or Adobe Express.
• Convert long-form editorial into multiple formats (e.g., newsletters, infographics, threads) and update evergreen content for accuracy and relevance.
• Work with brand editors to manage content calendars and ensure timely delivery through collaboration with writers and editors.
• Collaborate with developers or digital teams to implement site updates and troubleshoot technical issues.
• Use analytics tools to track content performance, maintain dashboards, and analyze traffic trends to identify gaps and opportunities.
• Develop insights from performance data to guide future content strategies and distribution plans.
• Build and send newsletters, conduct A/B tests, and monitor engagement metrics such as open rates and click-through rates.
• Write, edit, and schedule platform-specific social media posts, maintain brand voice, engage with audiences, and monitor competitors and trends.
• Maintain editorial standards across brands and actively contribute to planning meetings and content ideation.

Requirements

• Bachelor’s Degree in English, Journalism, Communications, or a related field.
• 3+ years of editorial experience.
• CMS and newsletter experience preferred.

Skills

• Writing and editing proficiency.
• SEO and AI proficiency.
• Understanding of SEO/GEO, analytics, AI, and social media platforms.
• Strong communication skills and ability to multitask.
• Commitment to data-driven decision-making and audience growth.
• Comfort with metrics and data collection.

Pay

$45,000 - $50,000 per year.

Benefits

• Competitive benefits package including medical, dental, and vision.
• 24/7 access to telehealth services.
• FSA and HSA pretax savings accounts.
• Company-paid life insurance and disability.
• 401(k) with company match.
• Paid parental leave.
• Generous PTO policy.
• 12 paid holidays.
• Tuition assistance.
• Professional growth opportunities through continuing education.
• Company Core Value Awards.
• Employee retail and travel discounts.