Digital Content Specialist

How You'll Create Creative, Commission & Produce

• Ideate, Test, Shoot & Edit high-level engaging short-form content.
• Sell and produce mobile-native short-form content (TikTok, Reels, Shorts) optimized for speed and virality.
• Create proposed shot lists for shoots with the ability to pitch ideas to the team, management, and the artist.
• Tap into wider creative worlds with Creative & Digital leads, to build out compelling story-telling through content.
• Ideate, test, and execute short-form viral concepts aligned with artist voice and cultural trends.
• Translate cultural moments, and trending formats into content that authentically represents the artist.
• Build and maintain strong relationships with internal and external stakeholders.
• Work cross-functionally with internal teams (Creative, Marketing, Digital) to align content with strategic goals.
• Ensure all content is artist-appropriate, culturally relevant, creatively excellent, and optimized for each platform.
• Stay connected to the wider creative landscape, bringing in new talent, ideas, and formats.
• Ensure that content assets are organized and archived in the internal systems.

Skills

• Proven track record of creating highly engaging short-form content across TikTok, Reels, and Shorts measured by vitality or high engagement rates.
• Hands-on editing ability in mobile apps (CapCut, Edits, Splice) in addition to Adobe Suite.
• Strong instincts for cultural timing, humor, and trends that spark conversation online.
• Passion for music, pop culture, and visual storytelling.
• Experience in content production, commissioning within music, media, or culture.
• Experience managing creatives and multiple projects simultaneously.
• Strong organizational skills and meticulous attention to detail.
• Confidence in managing production budgets and timelines.
• Deep knowledge of all social platforms and an understanding of how content performs across them.
• A collaborative, team-first mindset with a solutions-driven approach.
• Ability to creatively interpret briefs and oversee execution to a high standard.
• Working knowledge of Adobe Suite.
• Awareness of lighting, framing, and composition in video and photography.
• Willingness to travel and work evenings/weekends as needed for shoots.

Perks

• Comprehensive medical, dental, and vision coverage.
• Including 100% coverage for out-patient in-network mental health services.
• Fertility coverage for eligible medical plan participants.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year).
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.
• A variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees.
  • 3-weeks PTO for non-exempt employees.
  • 2-weeks paid Winter Break.
  • 10 Company Holidays (including Juneteenth and Wellbeing Day).
  • Summer Fridays (between Memorial Day and Labor Day).

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer. We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.