Digital Content & Creative Manager

Roles and Responsibilities

• Develop and evolve core narratives, POVs, and storytelling frameworks within the broader content system
• Create and execute clear, high-quality briefs aligned to strategic direction, ensuring content connects across platforms and audience journeys
• Achieve alignment with brand voice, audience needs, and platform best practices
• Leverage AI tools to enable a connected content system that scales core narratives across formats and platforms, aligned to audience needs
• Leverage AI tools to adapt core content into multiple formats for web and social, optimized for platform performance, audience relevance, and AI discoverability
• Partner with brand creative and agencies on concept development, iteration, and execution
• Provide direction and feedback to ensure content meets quality, clarity, and performance expectations
• Ensure consistency of tone, messaging, and visual identity across all outputs
• Execute end-to-end content execution across web and social platforms, ensuring content is optimized for platform, format, and audience
• Support publishing workflows and platform execution as needed, including use of enterprise platforms (e.g., Sprinklr)
• Maintain oversight of content performance and platform activity in partnership with the team, helping ensure timely response and continuous optimization
• Travel as needed to manage onsite photography, videography, and real-time content capture

Qualifications

• 5–10 years of experience in digital content, social media, creative strategy, brand marketing, or a related field within a company or agency environment
• Strong judgment and decision-making in high-visibility, fast-moving environments
• Proven ability to translate digital strategy into connected content systems across web and social channels
• Experience shaping briefs, guiding creative development, and working with agencies or creative partners to deliver strong execution
• Strong written and verbal communication skills, with the ability to influence across teams and work effectively with senior stakeholders
• Deep understanding of digital platforms, content ecosystems, and emerging AI tools and trends
• Data-driven mindset, with the ability to interpret performance and turn insights into clear content recommendations
• Strong editorial judgment and a sharp eye for quality, clarity, brand voice, and on brand creative
• Ability to manage multiple strategic and creative workstreams with clarity, urgency, and attention to detail
• Collaborative, low-ego approach with ownership, curiosity, and the ability to build strong partnerships across functions

Benefits

• Medical, dental, vision, and prescription drug coverage
• Access to Health Coach from GE Vernova, a 24/7 nurse-based resource
• Access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
• Retirement benefits including the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants
• Tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off