Digital Communications Specialist

About the role

As a Digital Communications Specialist at Peoples Gas, you will be responsible for creating and managing digital experiences that engage audiences and support business goals.

Responsibilities

• Create and manage digital content and social media strategy aligned with business goals
• Manage a monthly content calendar across platforms like LinkedIn, Facebook, Instagram, and YouTube
• Design graphics, visuals, and digital assets for campaigns, social media, and internal communications
• Ensure all content aligns with brand voice, tone, and visual standards
• Monitor and respond to comments, reviews, and messages to build trust and protect brand reputation
• Support proactive engagement strategies that strengthen customer connections
• Track and analyze digital performance metrics using tools like Google Analytics and platform insights
• Turn data into recommendations that improve engagement and performance
• Support website updates, landing pages, and blog content improvements
• Optimize content for SEO, GEO, and AI-driven search to improve visibility
• Use AI tools to enhance content creation, personalization, and performance insights
• Stay ahead of emerging digital trends and technologies

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, or related field
• 3+ years of experience in social media management, digital content creation, and graphic design
• Strong skills in Adobe Creative Suite, Canva, or similar tools
• Experience managing social media platforms and content calendars
• Knowledge of SEO, content strategy, and digital marketing best practices

Preferred Qualifications

• Certifications in digital marketing, SEO, social media, or analytics tools
• Experience with AI-powered content tools or prompt engineering
• Knowledge of online reputation management

Skills

• Visual storytelling & graphic design
• Social media strategy & content marketing
• Data analysis & performance optimization
• SEO and digital discoverability
• Communication & collaboration
• Creativity with a data-driven mindset

What You’ll Expect

• A fast-paced, collaborative environment
• Opportunities to experiment with new tools and technologies (including AI)
• Occasional after-hours support for campaigns, events, or issue response

Why Join Peoples Gas?

• Be part of a team shaping a modern, digital-first brand presence
• Use your creativity to make a real impact on community engagement and trust
• Work at the forefront of AI-enabled marketing and communications
• Grow your career in a stable, evolving energy organization

Ready to Apply?

If you're passionate about digital storytelling, creative design, and using data to drive engagement—we'd love to hear from you. Apply today and help bring the Peoples Gas story to life.