Digital Communications Specialist

About the role

The Digital Communications Specialist is responsible for executing and optimizing member communications across Horizon Credit Union's digital channels. This role serves as the primary administrator of email marketing and marketing automation initiatives, managing one-time email campaigns, automated nurture journeys, audience segmentation, and personalization efforts. Working closely with design, copy, PR, and social media teammates as well as other stakeholders, this position ensures member communications are timely, relevant, and aligned with organizational goals. This position also manages branch digital reader board content, oversees communications calendars, and helps drive efficiencies and strategic alignment across member-facing communication channels.

Responsibilities

• Email Marketing & Marketing Automation
  • Build, schedule, test, and deploy member email communications, including promotional campaigns, newsletters, operational communications, and event invitations.
  • Develop and manage automated member journeys and nurture campaigns within the credit union's marketing automation platform.
  • Implement audience segmentation, personalization, and dynamic content strategies to improve engagement and member experience.
  • Maintain email templates, content modules, and automation workflows.
  • Monitor email deliverability and campaign quality to ensure communications reach the intended audience.
  • Conduct thorough quality assurance reviews, including links, personalization fields, audience targeting, and mobile responsiveness.
  • Collaborate with internal stakeholders to transform marketing objectives into effective communication campaigns.
• Communications Planning & Coordination
  • Maintain and oversee the marketing communications calendar across email and other member-facing digital channels.
  • Help establish communication priorities and timing to reduce message overlap and improve member experience.
  • Coordinate with copy, PR & social media teammates, and marketing leaders to ensure consistent messaging and brand voice.
  • Recommend opportunities to streamline communication processes and improve campaign effectiveness.
  • Support the development of communication strategies aligned with organizational goals, product promotions, and member needs.
• Data, Reporting & Optimization
  • Manage audience lists, campaign segments, and data integrations used for communications and automation.
  • Assist with maintaining marketing databases and member communication preferences.
  • Track and report key communication metrics, including open rates, click-through rates, conversions, engagement, and nurture journey performance.
  • Provide insights and recommendations to improve campaign results and member engagement.
  • Support testing initiatives, including subject line testing, personalization strategies, and audience optimization.
• Digital Signage & Member Communication Channels
  • Manage content and scheduling for branch reader boards and in-branch digital signage.
  • Coordinate messaging across signage, email, and other communication channels for consistency and effectiveness.
  • Ensure branch communications remain current, accurate, and compliant with brand standards.
  • Support additional digital communication platforms as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field preferred. An equivalent combination of education and experience may be considered.
• 1-3 years of experience in email marketing, digital marketing, marketing automation, communications, or a related field.
• Experience working with email marketing or marketing automation platforms preferred.
• Experience building email campaigns, audience segments, and automated workflows preferred.
• Financial services or credit union experience is a plus but not required.

Skills

• Understanding of email marketing best practices, automation, segmentation, and personalization.
• Strong technical aptitude and comfort working with data and marketing technology platforms.
• Exceptional attention to detail and commitment to quality assurance.
• Ability to manage multiple projects while meeting deadlines.
• Strong organizational and project coordination skills.
• Excellent written and verbal communication skills.
• Ability to analyze campaign performance metrics and make data-driven recommendations.
• Commitment to delivering consistent brand voice and member experience across channels.
• Proficiency with Microsoft Office applications and marketing technology platforms.

Workplace Demands

To perform the essential functions of this position an employee must be able to meet the following workplace demands: the ability to converse with others, detect sound, identify and detect objects, count, read, write, operate a computer, handle, and feel objects, reach with hands/arms and be stationary and/or stand and/or move for long periods. Occasionally an employee will lift/pull/push and carry up to 25 to 50 pounds, stoop, kneel, crouch, crawl, climb, and be able to maintain balance doing these activities. The position requires sound reasoning, good judgment, and the ability to apply knowledge to work activities. The noise level is moderate and typical of a normal office environment.

Pay

The full pay range for this position across all the states in which we hire is $27.51-$38.51 per hour. The figures shown represent the minimum and maximum of the range for this role. Individual offers are made dependent upon a candidate’s experience, education, and skill level.

Benefits

• Medical, Dental, & Vision Insurance for full-time and reduced full-time employees & their families
• Telemedicine for part-time employees
• Paid Group Life and Disability Insurance
• Employee Assistance Program
• Tuition Reimbursement Program
• 401K Retirement Savings
• Employer 401K Retirement Contributions & Matching upon eligibility
• Discretionary Annual Incentive Bonus based on eligibility criteria
• Paid Time Off per Full Calendar Year:
  • 10 hours of PTO per month (prorated for reduced full-time and part-time)
  • Paid Birthday Holiday
  • 2 Paid Wellness Days
  • Up to 24 hours of Paid Volunteer Time annually
  • 11 Paid Holidays