Digital Communications Specialist

Essential Duties and Responsibilities

• Generate, research, monitor and write content for website and social media posts that build member engagement: Facebook, Twitter, LinkedIn, Instagram, YouTube and other social networking applications.
• Respond to and report online reviews, conversations, and feedback from members and partners.
• Extract and monitor Google analytic data.
• Identify media trends and opportunities.
• Continuously improve engagement by capturing and analyzing the appropriate social data/metrics, insights and best practices.
• Develop optimal posting schedules, considering digital traffic and member engagement metrics.
• Develops and assists with timely and appropriately themed internal and external messaging including but not limited to safety messaging, member education, and employee communications.
• Serve as the primary on-call communications POC regarding member outages, posting to social media channels at the directed threshold, periodically after regular working hours.
• Develop content, design, proof, and distribute internal communication content and collateral to all channels.
• Maintains the Association’s website, including but not limited to content, layout, design, function and maintaining accurate content.
• Continuously positions the website for enhanced search engine optimization and ADA compliance and accessibility so members can easily find Association resources.
• Increase web traffic and member engagement metrics aligned with broader marketing strategies.
• Aid in the concept design, planning, logistics, execution and post-event content of Association events.
• Devise and execute creative marketing and communication strategies to assist with events.
• Develops and maintains good working relationships with vendors and affiliated organizations.

Requirements

• Bachelor’s degree from a four-year college or university in communications, journalism, marketing, public relations, or related field; and three years related experience.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, YouTube and other comparable social media channels, website software, and video production.
• Excellent written and verbal communication skills.
• Proficient in writing in a variety of styles, adaptable to different target audiences.
• Experience and extensive knowledge to effectively use current Microsoft Office and Adobe Creative Suite products.
• Attention to detail in composing, typing, and proofing materials.
• Self-motivated, well organized, personable, and able to exercise discretion, and use sound judgment in dealing with people and confidential information.
• Works independently to plan, schedule, meet deadlines and implement programs and policies within a team environment.
• Communicate and interact effectively with members and co-workers in a courteous, professional manner.