DIGITAL COMMUNICATIONS SPECIALIST

About the role

This position serves as the county’s primary digital communications professional by planning, creating, coordinating, and managing digital content that informs, educates, and engages residents. The role supports county departments through strategic communications, social media management, multimedia production, website content, and public engagement initiatives while promoting transparency and public trust.

Responsibilities

• Serves as the primary administrator for official social media platforms by planning, creating, scheduling, publishing, and monitoring digital content.
• Develops engaging written, graphic, photographic, and video content to communicate county programs, services, initiatives, and emergency information.
• Produces short-form videos, reels, graphics, photography, and other multimedia content for use across platforms.
• Coordinates with county departments to identify communication needs and develop messaging that supports organizational goals.
• Responds to public comments, messages, and inquiries received through digital communication channels while coordinating responses with subject matter experts when appropriate.
• Monitors engagement, identifies emerging trends, recurring community concerns, and misinformation, and recommends communication strategies to address them.
• Assists in communicating emergency information during incidents, severe weather, public safety events, and other time-sensitive situations.
• Provides live digital coverage of Board of Commissioners meetings, public hearings, ribbon cuttings, press conferences, community events, and other official county functions.
• Assists with writing and distributing newsletters, press releases, website updates, executive communications, and other public information materials.
• Maintains the county’s digital content calendar to ensure timely publication of priority communications and coordinated messaging across departments.
• Collaborates with department leadership to develop communication campaigns supporting county initiatives, projects, and strategic priorities.
• Updates and maintains website content to ensure information is current, accurate, accessible, and user-friendly.
• Tracks digital communication metrics including audience growth, engagement, reach, website traffic, and campaign performance; prepares reports and recommendations for leadership.
• Ensures all digital communications comply with county branding standards, accessibility requirements, open records laws, copyright regulations, and applicable county policies.
• Maintains awareness of emerging communications technologies, digital trends, and best practices to improve public engagement.
• Assists with photography, videography, and editing for county publications and digital media.
• Performs other related duties as assigned.

Requirements

• Bachelor’s Degree in Marketing, Journalism, Public Relations, or related field.
• One (1) year of related experience in marketing, advertising, public relations, or equivalent combination of education and experience.
• Valid Georgia driver’s license.

Skills

• Knowledge of local government operations, communications and marketing-related programs, policies, and modern office practices.
• Proficiency in Microsoft Word, Excel, PowerPoint, Canva, Adobe Creative Suite, and similar programs.
• Strong computer and software application skills related to essential job functions.
• Effective verbal and written communication skills.
• Ability to interact courteously and effectively with employees and the public.
• Ability to work flexible hours, including evening meetings.
• Ability to multitask and work within deadlines.
• Analytical skills to evaluate, audit, deduce, or assess data using established criteria.
• Ability to apply principles of persuasion and influence to coordinate programs or resolve typical job-related problems.
• Ability to operate equipment, machinery, tools, or materials used in performing essential functions.
• Ability to utilize various reference, descriptive, or advisory data and information (e.g., press releases, newsletters, proclamations).
• Basic mathematical skills, including addition, subtraction, multiplication, division, decimals, percentages, and calculations of surface areas, volumes, weights, and measures.
• Judgment, decisiveness, and creativity in evaluating information against subjective or sensory criteria.
• Ability to use computers for data entry, word processing, and accounting purposes.
• Ability to operate a copying machine.

Physical Demands

The work is sedentary, requiring exerting up to 20 pounds of force occasionally and/or negligible force frequently. The role demands mental acuity, including the ability to make rational decisions through sound logic, express ideas verbally, and maintain close visual acuity.

Work Environment

Work is performed in a relatively safe and secure environment.