Digital Communications Specialist

Position Summary

As an integral member of our communications team, the Digital Communications Specialist plays a key role in shaping our narrative. This position encompasses a wide array of responsibilities, from crafting compelling digital stories and managing our social media presence to overseeing our website content. You will engage in both internal and external communications, enhancing our brand through innovative marketing and promotional strategies. Your skills in photography and videography will bring our stories to life, while your expertise in managing print collateral and planning events will ensure our message resonates across all platforms. This role is perfect for a creative and proactive communicator eager to make a significant impact.

Minimum Requirements

• Bachelor's degree OR an equivalent combination of education, training and experience in graphic design, communications, and website design
• Criminal Justice Fingerprint Background Clearance
• Valid Driver's License
• Print and graphic design experience preferred
• Photography and/or videography experience
• Minimum two (2) years' experience in digital marketing, journalism, or communications

Knowledge, Skills, & Abilities

• Operating standard office equipment including design software applications
• Video editing
• Working with a cloud storage system
• Preparing and maintaining accurate records
• Applying job-related codes, regulations, and laws
• Performing standard bookkeeping
• Planning and managing projects
• Screening telephone calls
• Proofreading
• Business telephone etiquette
• Concepts of grammar and punctuation
• Concepts of design, layout, and typography
• Event planning
• Social media
• Communicating with diverse groups
• Displaying tact and courtesy
• Maintaining confidentiality
• Setting priorities
• Being attentive to detail
• Establishing and maintaining effective working relationships
• Working as part of a team
• Working with frequent interruptions

Essential Duties

• Writes compelling articles for use online and in print
• Shoots and edits photos/videos of various school-related events
• Collaborates with Communications personnel in the planning and execution of media events, employee recognition events, marketing, and brand awareness activities
• Serves as backup to Communications Specialist in maintaining district's website with up-to-date, timely, and relevant information
• Serves as support for school-level digital communication needs
• Conducts regular trainings on digital communications and social media best practices
• Collaborates to create and distribute a variety of engaging and creative web and social media content
• Assists with monitoring metrics of district's social media pages
• Manages production studio to produce podcasts, radio spots, video broadcasts
• Provides guidance and oversight for student interns
• Provides layout and design for promotional materials, event invitations, annual reports, and other official district documents
• Performs other related duties as assigned for the purpose of ensuring the efficient and effective functioning of the work unit

This response is AI-generated, for reference only.