Digital Category Merchant

Roles & Responsibilities

• Own digital category performance for assigned segments (e.g., Surface, Air or Accessory Categories).
• This includes revenue, margin, and inventory health.
• Develop category strategies that reflect the hobbyist demand, seasonality and product innovation cycles.
• Curate assortments across entry-level, intermediate, and advanced hobbyist tiers.
• Ensuring compatibility across platforms (batteries, chargers, optional parts, upgrades).
• Ability to partner with brand marketing, product development, and distributed teams to support new product launches and merchandising optimization.
• Optimize on-site merchandising. Including category navigation, product detail pages, cross-sell/upsell (e.g., “need to complete" and simplified recommendations), and search results.
• Leverage data (sales trends, attachment rates, conversion, customer behavior) to refine assortment and merchandising strategies.
• Collaborate with marketing to execute campaigns tied to new releases, seasonal promotions, and enthusiast events.
• Monitor competitor landscape across specialty hobby retailers, marketplaces, and DTC brands.
• Champion customer experience by ensuring clear product content, compatibility guidance, and educational resources for hobbyists.

Qualifications

• 3–6+ years in e-commerce, merchandising, or category management is a must.
• Experience in enthusiast or technical products strongly preferred.
• Strong analytical skills with the ability to translate data into actionable insights.
• Familiarity with eCommerce platforms and digital merchandising tools such as Salesforce Commerce Cloud, Shopify, Contentstack, etc.
• Ability to manage complex assortments with technical dependencies (e.g., parts compatibility, power systems).
• Knowledge of SEO, on-site search optimization, and product discovery best practices.
• Experience with bundling strategies and accessory/part attachment optimization.
• Strong communication and cross-functional collaboration skills.
• Passion for or experience with RC vehicles, aircraft, or hobby-grade products is highly desirable.

Physical Requirements

• Occasional lifting of office supplies and materials, up to 20 pounds.
• Ability to sit or stand for extended periods while working on a computer.
• Occasional travel may be required domestically.