Digital Campaign Manager

Located in Missoula, this role requires working 5 days a week in the office.

About the role

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media. Our Competitive Advantage:First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.Proprietary Advertising Technology: Our proprietary, all-in-one 360* advertising platform centralizes reporting, operations, and creative in a single streamlined system.Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.Massive Reach: We have access to over 250 billion impressions per day.Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

Responsibilities

• Strategy
  • Coach & develop sales professionals on our product capabilities.
  • Oversee technical approval of proposals being built by our sales strategists.
  • Give insight and suggestions for sales for ongoing campaigns based on feedback from our buyers.
• Campaign Pre-Launch
  • Coaches sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.).
  • Assigns targeting segments based on experience and overall tactic mix.
  • Delegates to sales tasks to be completed in order to fully prepare a new client campaign for launch (creative, pixels, KPIs).
  • Responsible for compiling all elements of the insertion order and scheduling the campaign to be trafficked.
• Campaign Post-Launch
  • Primary point of contact for local markets you support to our centralized buying, client