Digital/Brand Designer and Social Media Lead

About the role

We are looking for a creative, articulate, and detail-oriented Digital/Brand Designer and Social Media Lead to own and elevate our visual presence across all digital channels while also running our social media efforts.

Responsibilities

• Own Digital Design Across Channels
• Concept, design, and produce high-quality visual assets that drive engagement across our websites, marketing/engagement emails, and organic and paid social media.
• Brand Presentation and Rationale: Present design concepts to internal stakeholders, clearly articulating the "why" behind your visual strategy – how it fosters our brand and helps us reach business goals.
• Feedback Integration: Actively participate in creative reviews, constructively processing feedback and translating critique into stronger design iterations.
• Brand Consistency: Maintain and scale unified design systems, templates, and reusable assets to ensure a consistent look and feel across all digital customer touchpoints.
• Web and UX/UI Support: Partner with the web team to create digital assets (icons, illustrations, layouts, and imagery) for our websites, ensuring consistent state-, city-, and product-specific pages, blog posts, one-off pages, and content in the secured/customer environment.
• Email Marketing: Design templates and layouts and create compelling visuals for customer support (Operations), and engagement/retention (Marketing) emails, and newsletters.
• SEO Optimization: Implement digital best practices for image file properties (sizing, compression, naming, tagging) to optimize site speed and discoverability.
• Paid and Organic Social: Develop engaging image and motion ads for paid campaigns, site content for internal and external affiliates, and manage/schedule the organic social media calendar.
• Data-Driven Design: Incorporate performance analytics from internal and third-party platforms (GA4, Mouseflow, Mailchimp, etc.) to guide enhancements.
• A/B Testing: Provide alternate creative variations for user testing on high-opportunity digital executions (site, email, social, etc.).

Requirements

• 2–5+ years of digital design experience including graphics, data visualization/infographics, web sites, email, and social media.
• Excellent communication skills including the ability to ask relevant questions for project intake, advocate for needed time and resources, share to-dos and active projects in team meetings, and confidently present design work internally.
• Receptive collaboration including seeking out and welcoming all feedback and a strong desire to iterate and improve work through critique – while doing the same for team members.
• Proficiency in digital design tools such as Figma, Adobe Creative Suite, Canva, Mailchimp, meta for Business, and more.
• Familiarity with WordPress (and ideally Elementor) and a solid understanding of how visuals support usability and digital user experience (UX/UI).
• Ability to manage multiple projects and meet deadlines including weekly stand-ups in a fast-paced environment.

Nice to have

• Experience with motion graphics, basic audio/video production, and editing for social media.
• An established routine of using AI to help with ideation, research, positioning, and other tasks that speed the efficiency of the human work.
• Familiarity with online productivity, collaboration, and project management platforms (like ClickUp, Monday.com, Strety, etc.).

Qualifications

Commensurate with experience.

Skills

Not specified.

Benefits

See above.

Pay

TBD.

Schedule

Varies.