Digital Analyst (Research & Strategy-TW 3204

Key Responsibilities

• C Conduct competitive analysis, heuristic reviews, and baseline assessments (UX, content, IA, feature gaps).
• Synthesize research into insights, patterns, opportunities, and strategy hypotheses.
• S Support persona development, Jobs-To-Be-Done (JTBD), journey mapping, and key moment identification.
• A Assist in planning and facilitating discovery workshops, including agendas, guides, and documentation.
• P Produce core strategy artifacts: journey maps, service blueprints, as-is/to-be flows, IA drafts, content strategy inputs, capability maps, and feature recommendations.
• S Support product backlog creation: epics, user stories, acceptance criteria, and prioritization.
• C Collaborate with UX/design teams to translate strategy into IA/wireframe direction.
• P Partner with technical teams to validate feasibility, dependencies, and non-functional requirements.
• C Contribute to measurement strategy: success metrics, analytics requirements, and experiment ideas.
• C Create structured, visually clear client-ready presentations and readouts.

Required Skills

• A Strong analytical and critical-thinking skills with the ability to evaluate options and explain trade-offs.
• E Excellent written and verbal communication—able to translate complex notes into clear narratives.
• F Foundational understanding of UX, content strategy, product thinking, and digital experience concepts.
• A Comfort with ambiguity and working in fast-moving environments.
• P Proficiency in Google Workspace or Microsoft Office, especially Slides and Sheets/Excel.
• C Ability to work collaboratively with multidisciplinary teams.

Experience

• E 1 to 3 years of experience in strategy, consulting, UX, product environments, research, or digital agencies (internships/co-ops count).
• B Educational background in a business-related field preferred, comfortable partnering with technical teams and translating technical concepts into business-impact recommendations.
• A Exposure to discovery methods such as interviews, workshops, audits, or surveys (preferred).
• F Familiarity with content management systems, DXPs, eCommerce, or web platform fundamentals (nice to have).
• E Experience creating basic strategy artifacts such as personas, sitemaps/IA, journeys, or user stories (preferred).
• C Bonus tools exposure: Figma, Miro, Jira/ADO, GA4/Adobe Analytics, Hotjar/FullStory.
• E B2B experience or familiarity with complex buying journeys is a plus.