Digital Adoption & Lifecycle Manager

For our client, we are seeking a Digital Adoption & Lifecycle Manager to join the team of a leader in the Information Technology space. This role will own lifecycle communication programs that guide customers from activation through ongoing engagement and retention. You will partner closely with marketing, product, and customer success teams to deliver timely, behavior-based messaging that supports adoption and strengthens the customer experience. The position calls for a strong blend of strategic thinking, writing craft, and data-driven experimentation in a B2B SaaS environment. You will also help translate product changes, launches, and customer feedback into clear communications that drive measurable business outcomes. Success in this role depends on building scalable programs, using marketing automation and analytics tools effectively, and continuously improving performance across digital channels. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $132,000 – $162,750 annually Responsibilities Build and manage lifecycle communication programs from strategy through execution Create targeted messaging for digital-only customers and dedicated accounts Design behavior-based segmentation and define communication triggers Write engaging customer-facing copy across digital channels Implement campaigns using marketing automation tools such as Customer.io and HubSpot Collaborate with marketing teams to ensure cohesive customer communication Support product launches by translating features into actionable customer moments Continuously update lifecycle messaging to align with product changes Define and measure success metrics for all programs Experiment with campaign elements to optimize performance Translate customer feedback into effective communication strategies Explore AI-driven approaches to enhance customer success initiatives Qualifications 5-7 years of experience in customer lifecycle communications, preferably in B2B SaaS Strong writing skills tailored for a technical audience Hands-on experience with marketing automation tools like Customer.io or HubSpot Proficiency with product analytics tools Familiarity with customer success platforms and health signals Data-driven mindset with a focus on business outcomes Collaborative team player with experience coordinating across departments Benefits Comprehensive medical, vision, and dental coverage Mental wellness benefit Generous vacation policy and additional company holidays Enhanced parental leave Volunteer time off Pre-tax benefits including 401(K) and wellness benefit Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.