Developer Platform Marketing Operations

Key Responsibilities

• Cross-Channel Marketing Infrastructure & Operations
• Content & Asset Production for All Channels
• Campaign Planning & Integrated Execution
• Developer Brand, Messaging & Positioning
• Sales & Channel Enablement
• Developer Events & Activation Support
• Analytics, Funnel Reporting & Optimization

Basic Qualifications

• Bachelor's degree in Marketing, Communications, Business, Computer Science, or a related field.
• 4–6 years of experience in marketing operations, growth marketing, developer marketing, or integrated campaign management, with demonstrated experience supporting multiple simultaneous marketing channels or teams.
• Experience in a technology platform, SaaS, or developer-facing product context is strongly preferred.
• Marketing Operations Expertise: Hands-on proficiency with CRM platforms (e.g., Salesforce, HubSpot), marketing automation tools (e.g., Marketo, Pardot, or equivalent), campaign tracking infrastructure, and multi-touch attribution modeling. You have built marketing ops systems from scratch or rebuilt them, and you understand the data architecture behind them.
• Content & Creative Range: Ability to produce high-quality written and visual marketing content across a wide range of formats — long-form thought leadership, short-form social copy, technical one-pagers, presentation decks, video briefs, and email nurture sequences — with a strong sense of what resonates with technical developer audiences specifically.
• Analytical Mindset: Comfortable building funnel dashboards, running campaign performance analyses, and translating data into actionable optimization recommendations. Experience with tools such as Google Analytics, Mixpanel, Looker, or equivalent is a plus.
• Communication & Coordination: Exceptional bilingual communication skills (English and Chinese, both written and verbal). Proven ability to coordinate across multiple teams simultaneously, manage competing priorities, and maintain clarity and momentum in a fast-moving, cross-functional environment.

Preferred Qualifications

• Prior experience in developer marketing, developer relations, or platform ecosystem growth at a technology company
• Familiarity with the robotics, AI/ML, IoT, or embedded hardware industry and its developer communities
• Experience supporting both B2B enterprise sales motions and consumer-facing or community-driven acquisition channels simultaneously
• Experience in video content marketing, e-commerce channel management, or short-form video platform growth (e.g., Douyin, YouTube, Bilibili)
• Experience designing and operating developer loyalty, referral, or incentive programs as part of a broader acquisition strategy
• Proficiency in design tools (e.g., Figma, Canva, Adobe Creative Suite) sufficient to produce or direct polished marketing assets independently