Design Engineer - Mechanical, RISE
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat job title as heading (the page already shows it). Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences.
We need to parse the posting.
Key sections:
- "Who We Want" (list of attributes). Could be "About the role" or maybe "Qualifications"? Actually "Who We Want" describes desired traits. Could be "Qualifications" or "Skills". We'll decide.
- "The Program And What You Get": description of RISE program, details: 2-year, 4 six-month rotations, etc. Could be "About the role" or "Responsibilities"? Actually it's about program details. Could be "About the role". We'll treat as "About the role".
- "Rotation Information": details about rotations and teams. Could be part of "About the role" or separate "Responsibilities"? Might be "Responsibilities"? Actually responsibilities are later. Rotation info is about what you'll do. Could be "Responsibilities". But we have a separate "Responsibilities" section later with bullet list of duties. So we can keep rotation info under "About the role" or maybe "Qualifications"? Better to put under "About the role" as description of program.
- "Responsibilities": bullet list of duties.
- "What You Need": list of requirements: B.S or M.S. in Mechanical Engineering or related engineering discipline; graduation dates; GPA; work authorization; self-starter; etc. This is qualifications/requirements.
- "The Company": description of Stryker. Could be "About the role"? Actually it's about company. Could be omitted? The instruction says preserve ALL substantive information; do not invent or summarize away detail. So we need to include company description. Could be under "About the role" or maybe a separate section "About the company"? Not in allowed headings list. Allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can map company description to "About the role" maybe, but that might be mixing. However we can also put under "About the role" as it's about the role/program. Or we could put under "Qualifications"? Not appropriate. Probably best to put under "About the role". The instruction: "Prefer a few substantive sections over many thin ones." So we can combine program description and company info under "About the role". Then we have "Responsibilities" (duties). Then "Requirements" (or "Qualifications") for what you need. Then "Benefits" (health benefits, financial benefits). Then "Pay" (pay ranges). No schedule info given, so omit Schedule.
We must not create sections with filler. So we will have sections: About the role, Responsibilities, Requirements, Benefits, Pay.
Check if any content for Skills separate? The "What You Need" includes skills like communication, PC skills, etc. Could be under Skills. But we can combine under Requirements. The instruction: Prefer a few substantive sections over many thin ones. So we can combine qualifications and skills into one section, maybe "Requirements". Or we could have "Qualifications" for education/GPA/work auth, and "Skills" for soft skills. But we can keep one.
We need to use
for section headings. Use - for any list of duties/requirements/benefits, and
for prose.
We need to preserve ALL substantive information. So we need to include all details from the posting, except boilerplate.
Let's extract substantive content.
From "Who We Want": list of attributes: Challengers, Teammates, Charismatic networkers, Strategic thinkers, Customer-oriented achievers, Game changers. Each with description. We'll need to include those as list items maybe under About the role.
From "The Program And What You Get": description: Stryker global leader, looking for best graduates, RISE Program lasts 2 years includes 4 six-month rotations, designed for highly talented engineers looking for exposure to different disciplines. Participants immersed into new product development (design engineering), quality, product testing, simulation, and so much more. Each individual’s rotations tailored to fit passion and skill sets along with current business needs. RISE engineers will gain broad knowledge of R&D functions and have opportunity to attend additional leadership and personal development trainings, seminars, and product labs. RISE Engineering program also offers exposure to senior leadership with end of rotation presentations, townhalls, and small group forums. Upon successful completion, participants eligible to apply to any open roles within Stryker. A development journey that’s tailored to you! The RISE Program is designed specifically for highly talented individuals who are looking for an accelerated career progression. Participants will benefit from: Networking with Senior Leadership, Exposure to cutting edge technology, Engineering mentorship, Personal and professional development, Gain broad perspective of R&D functions. All resulting in inspiring & fulfilling careers, enduring friendships, and accelerated career progression!
We need to keep all that.
From "Rotation Information": details about rotations and teams: Advanced Quality Engineering (AQE) description, New Product Development Operations (NPD OPS) with sub-teams: Custom Test Equipment team (product testing and test equipment development), Finite Element Analysis (FEA), Experimental (prototypes, mills, lathes, 3D printing). Interventional Spine (IVS) description. Neurosurgical (NS) description. Orthopaedic Instruments (OI) description. Product Engineering (PE) description. Surgical Technologies (ST) description.
We need to include all that.
From "Responsibilities": bullet list of duties (many sentences separated by periods). We'll need to convert to
- items.
From "What You Need": list of requirements: B.S or M.S. in Mechanical Engineering or related engineering discipline; we will only consider candidates with December 2026 or spring of 2027 graduation dates; 3.0 minimum cumulative GPA (or equivalent); Must be legally authorized to work in the U.S. and not require employment-based sponsorship now or in the future.; Self-starter with demonstrated efficient work methods, analytical & problem-solving skills, and ability to handle multiple tasks in a fast-paced environment; The individual should enjoy working in a fast paced, dynamic and results orientated team environment; Strong communication skills with the ability to effectively work cross-functionally and externally as required; Basic knowledge of engineering fundamentals; Must be able to read and interpret complex engineering drawings and have the ability to understand geometrical dimensioning and tolerancing.; Experience in an FDA regulated or regulated industry beneficial.; High level of PC Skills required.; Excellent attention to detail.
We need to keep all.
From "The Company": description: Stryker is one of the world’s leading medical technology companies and, together with our customers, is driven to make healthcare better. We offer innovative products and services in Orthopedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We grow talent. We give you the opportunity to develop your career based on your strengths and potential, including the possibility to move geographically, functionally, laterally, and vertically. Stryker is a career destination for engaged, passionate and talented people who are driven to seek the innovation, growth, and opportunity that only we offer. Join our global team of 40,000+ people! United States of America
We need to keep that.
From "Pay Ranges:" list of pay ranges for various US locations: Puerto Rico: $64,400 - $94,400 USD Annual; USN: $69,500 - $110,900 USD Annual; US5: $73,000 - $116,400 USD Annual; US10: $76,500 - $122,000 USD Annual; US15: $79,900 - $127,500 USD Annual; US20: $83,400 - $133,100 USD Annual; US30: $90,400 - $144,200 USD Annual. Also note: View the U.S. work location and transparency guide to find the pay range for your location.
We need to keep that.
From "Health benefits include:" list: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.
Also statement: Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.
Also: Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
We need to keep that.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. I don't see explicit EEO etc. but there may be some generic lines like "We are an equal opportunity employer". Not present. There's also "View the U.S. work location and transparency guide..." which is not boilerplate but a reference; we can keep as part of Pay section.
We must not include application instructions. There's none explicit.
Now we need to decide sections.
Option: About the role (includes Who We Want, Program And What You Get, Rotation Information, The Company). That's a lot but okay.
Responsibilities (list of duties).
Requirements (What You Need). Could also split into Qualifications and Skills but we can keep as Requirements.
Benefits (health and financial benefits plus vaccination statement maybe? The vaccination statement is not a benefit but a requirement; maybe we can put under Requirements? It's about vaccination requirement for certain roles. Could be under Requirements as a note. But we could also put under Responsibilities? Not exactly. Might be better to put under Requirements as a note. However the instruction says Prefer a few substantive sections over many thin ones. So we could add a section "Additional Information" but not allowed. So we need to fit into allowed headings. Could put vaccination statement under Requirements as a note.
Pay (pay ranges).
We must not create Schedule section.
Now we need to format.
We'll output something like:
About the role
Who We Want: Challengers. People who seek out the hard projects and work to find just the right solutions. Teammates. Partners who listen to ideas, share thoughts, and work together to move the business forward. Charismatic networkers. Relationship-savvy people who intentionally make connections with both internal partners and external contacts. Strategic thinkers. People who propose innovative ideas and consistently exceed their performance objectives. Customer-oriented achie
for prose. Do NOT repeat job title as heading (the page already shows it). Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to parse the posting. Key sections: - "Who We Want" (list of attributes). Could be "About the role" or maybe "Qualifications"? Actually "Who We Want" describes desired traits. Could be "Qualifications" or "Skills". We'll decide. - "The Program And What You Get": description of RISE program, details: 2-year, 4 six-month rotations, etc. Could be "About the role" or "Responsibilities"? Actually it's about program details. Could be "About the role". We'll treat as "About the role". - "Rotation Information": details about rotations and teams. Could be part of "About the role" or separate "Responsibilities"? Might be "Responsibilities"? Actually responsibilities are later. Rotation info is about what you'll do. Could be "Responsibilities". But we have a separate "Responsibilities" section later with bullet list of duties. So we can keep rotation info under "About the role" or maybe "Qualifications"? Better to put under "About the role" as description of program. - "Responsibilities": bullet list of duties. - "What You Need": list of requirements: B.S or M.S. in Mechanical Engineering or related engineering discipline; graduation dates; GPA; work authorization; self-starter; etc. This is qualifications/requirements. - "The Company": description of Stryker. Could be "About the role"? Actually it's about company. Could be omitted? The instruction says preserve ALL substantive information; do not invent or summarize away detail. So we need to include company description. Could be under "About the role" or maybe a separate section "About the company"? Not in allowed headings list. Allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can map company description to "About the role" maybe, but that might be mixing. However we can also put under "About the role" as it's about the role/program. Or we could put under "Qualifications"? Not appropriate. Probably best to put under "About the role". The instruction: "Prefer a few substantive sections over many thin ones." So we can combine program description and company info under "About the role". Then we have "Responsibilities" (duties). Then "Requirements" (or "Qualifications") for what you need. Then "Benefits" (health benefits, financial benefits). Then "Pay" (pay ranges). No schedule info given, so omit Schedule. We must not create sections with filler. So we will have sections: About the role, Responsibilities, Requirements, Benefits, Pay. Check if any content for Skills separate? The "What You Need" includes skills like communication, PC skills, etc. Could be under Skills. But we can combine under Requirements. The instruction: Prefer a few substantive sections over many thin ones. So we can combine qualifications and skills into one section, maybe "Requirements". Or we could have "Qualifications" for education/GPA/work auth, and "Skills" for soft skills. But we can keep one. We need to use
for section headings. Use - for any list of duties/requirements/benefits, and
for prose.
We need to preserve ALL substantive information. So we need to include all details from the posting, except boilerplate.
Let's extract substantive content.
From "Who We Want": list of attributes: Challengers, Teammates, Charismatic networkers, Strategic thinkers, Customer-oriented achievers, Game changers. Each with description. We'll need to include those as list items maybe under About the role.
From "The Program And What You Get": description: Stryker global leader, looking for best graduates, RISE Program lasts 2 years includes 4 six-month rotations, designed for highly talented engineers looking for exposure to different disciplines. Participants immersed into new product development (design engineering), quality, product testing, simulation, and so much more. Each individual’s rotations tailored to fit passion and skill sets along with current business needs. RISE engineers will gain broad knowledge of R&D functions and have opportunity to attend additional leadership and personal development trainings, seminars, and product labs. RISE Engineering program also offers exposure to senior leadership with end of rotation presentations, townhalls, and small group forums. Upon successful completion, participants eligible to apply to any open roles within Stryker. A development journey that’s tailored to you! The RISE Program is designed specifically for highly talented individuals who are looking for an accelerated career progression. Participants will benefit from: Networking with Senior Leadership, Exposure to cutting edge technology, Engineering mentorship, Personal and professional development, Gain broad perspective of R&D functions. All resulting in inspiring & fulfilling careers, enduring friendships, and accelerated career progression!
We need to keep all that.
From "Rotation Information": details about rotations and teams: Advanced Quality Engineering (AQE) description, New Product Development Operations (NPD OPS) with sub-teams: Custom Test Equipment team (product testing and test equipment development), Finite Element Analysis (FEA), Experimental (prototypes, mills, lathes, 3D printing). Interventional Spine (IVS) description. Neurosurgical (NS) description. Orthopaedic Instruments (OI) description. Product Engineering (PE) description. Surgical Technologies (ST) description.
We need to include all that.
From "Responsibilities": bullet list of duties (many sentences separated by periods). We'll need to convert to
- items.
From "What You Need": list of requirements: B.S or M.S. in Mechanical Engineering or related engineering discipline; we will only consider candidates with December 2026 or spring of 2027 graduation dates; 3.0 minimum cumulative GPA (or equivalent); Must be legally authorized to work in the U.S. and not require employment-based sponsorship now or in the future.; Self-starter with demonstrated efficient work methods, analytical & problem-solving skills, and ability to handle multiple tasks in a fast-paced environment; The individual should enjoy working in a fast paced, dynamic and results orientated team environment; Strong communication skills with the ability to effectively work cross-functionally and externally as required; Basic knowledge of engineering fundamentals; Must be able to read and interpret complex engineering drawings and have the ability to understand geometrical dimensioning and tolerancing.; Experience in an FDA regulated or regulated industry beneficial.; High level of PC Skills required.; Excellent attention to detail.
We need to keep all.
From "The Company": description: Stryker is one of the world’s leading medical technology companies and, together with our customers, is driven to make healthcare better. We offer innovative products and services in Orthopedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We grow talent. We give you the opportunity to develop your career based on your strengths and potential, including the possibility to move geographically, functionally, laterally, and vertically. Stryker is a career destination for engaged, passionate and talented people who are driven to seek the innovation, growth, and opportunity that only we offer. Join our global team of 40,000+ people! United States of America
We need to keep that.
From "Pay Ranges:" list of pay ranges for various US locations: Puerto Rico: $64,400 - $94,400 USD Annual; USN: $69,500 - $110,900 USD Annual; US5: $73,000 - $116,400 USD Annual; US10: $76,500 - $122,000 USD Annual; US15: $79,900 - $127,500 USD Annual; US20: $83,400 - $133,100 USD Annual; US30: $90,400 - $144,200 USD Annual. Also note: View the U.S. work location and transparency guide to find the pay range for your location.
We need to keep that.
From "Health benefits include:" list: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.
Also statement: Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.
Also: Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
We need to keep that.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. I don't see explicit EEO etc. but there may be some generic lines like "We are an equal opportunity employer". Not present. There's also "View the U.S. work location and transparency guide..." which is not boilerplate but a reference; we can keep as part of Pay section.
We must not include application instructions. There's none explicit.
Now we need to decide sections.
Option: About the role (includes Who We Want, Program And What You Get, Rotation Information, The Company). That's a lot but okay.
Responsibilities (list of duties).
Requirements (What You Need). Could also split into Qualifications and Skills but we can keep as Requirements.
Benefits (health and financial benefits plus vaccination statement maybe? The vaccination statement is not a benefit but a requirement; maybe we can put under Requirements? It's about vaccination requirement for certain roles. Could be under Requirements as a note. But we could also put under Responsibilities? Not exactly. Might be better to put under Requirements as a note. However the instruction says Prefer a few substantive sections over many thin ones. So we could add a section "Additional Information" but not allowed. So we need to fit into allowed headings. Could put vaccination statement under Requirements as a note.
Pay (pay ranges).
We must not create Schedule section.
Now we need to format.
We'll output something like:
About the role
Who We Want: Challengers. People who seek out the hard projects and work to find just the right solutions. Teammates. Partners who listen to ideas, share thoughts, and work together to move the business forward. Charismatic networkers. Relationship-savvy people who intentionally make connections with both internal partners and external contacts. Strategic thinkers. People who propose innovative ideas and consistently exceed their performance objectives. Customer-oriented achie
for prose. We need to preserve ALL substantive information. So we need to include all details from the posting, except boilerplate. Let's extract substantive content. From "Who We Want": list of attributes: Challengers, Teammates, Charismatic networkers, Strategic thinkers, Customer-oriented achievers, Game changers. Each with description. We'll need to include those as list items maybe under About the role. From "The Program And What You Get": description: Stryker global leader, looking for best graduates, RISE Program lasts 2 years includes 4 six-month rotations, designed for highly talented engineers looking for exposure to different disciplines. Participants immersed into new product development (design engineering), quality, product testing, simulation, and so much more. Each individual’s rotations tailored to fit passion and skill sets along with current business needs. RISE engineers will gain broad knowledge of R&D functions and have opportunity to attend additional leadership and personal development trainings, seminars, and product labs. RISE Engineering program also offers exposure to senior leadership with end of rotation presentations, townhalls, and small group forums. Upon successful completion, participants eligible to apply to any open roles within Stryker. A development journey that’s tailored to you! The RISE Program is designed specifically for highly talented individuals who are looking for an accelerated career progression. Participants will benefit from: Networking with Senior Leadership, Exposure to cutting edge technology, Engineering mentorship, Personal and professional development, Gain broad perspective of R&D functions. All resulting in inspiring & fulfilling careers, enduring friendships, and accelerated career progression! We need to keep all that. From "Rotation Information": details about rotations and teams: Advanced Quality Engineering (AQE) description, New Product Development Operations (NPD OPS) with sub-teams: Custom Test Equipment team (product testing and test equipment development), Finite Element Analysis (FEA), Experimental (prototypes, mills, lathes, 3D printing). Interventional Spine (IVS) description. Neurosurgical (NS) description. Orthopaedic Instruments (OI) description. Product Engineering (PE) description. Surgical Technologies (ST) description. We need to include all that. From "Responsibilities": bullet list of duties (many sentences separated by periods). We'll need to convert to
- items.
From "What You Need": list of requirements: B.S or M.S. in Mechanical Engineering or related engineering discipline; we will only consider candidates with December 2026 or spring of 2027 graduation dates; 3.0 minimum cumulative GPA (or equivalent); Must be legally authorized to work in the U.S. and not require employment-based sponsorship now or in the future.; Self-starter with demonstrated efficient work methods, analytical & problem-solving skills, and ability to handle multiple tasks in a fast-paced environment; The individual should enjoy working in a fast paced, dynamic and results orientated team environment; Strong communication skills with the ability to effectively work cross-functionally and externally as required; Basic knowledge of engineering fundamentals; Must be able to read and interpret complex engineering drawings and have the ability to understand geometrical dimensioning and tolerancing.; Experience in an FDA regulated or regulated industry beneficial.; High level of PC Skills required.; Excellent attention to detail.
We need to keep all.
From "The Company": description: Stryker is one of the world’s leading medical technology companies and, together with our customers, is driven to make healthcare better. We offer innovative products and services in Orthopedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We grow talent. We give you the opportunity to develop your career based on your strengths and potential, including the possibility to move geographically, functionally, laterally, and vertically. Stryker is a career destination for engaged, passionate and talented people who are driven to seek the innovation, growth, and opportunity that only we offer. Join our global team of 40,000+ people! United States of America
We need to keep that.
From "Pay Ranges:" list of pay ranges for various US locations: Puerto Rico: $64,400 - $94,400 USD Annual; USN: $69,500 - $110,900 USD Annual; US5: $73,000 - $116,400 USD Annual; US10: $76,500 - $122,000 USD Annual; US15: $79,900 - $127,500 USD Annual; US20: $83,400 - $133,100 USD Annual; US30: $90,400 - $144,200 USD Annual. Also note: View the U.S. work location and transparency guide to find the pay range for your location.
We need to keep that.
From "Health benefits include:" list: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.
Also statement: Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.
Also: Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
We need to keep that.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. I don't see explicit EEO etc. but there may be some generic lines like "We are an equal opportunity employer". Not present. There's also "View the U.S. work location and transparency guide..." which is not boilerplate but a reference; we can keep as part of Pay section.
We must not include application instructions. There's none explicit.
Now we need to decide sections.
Option: About the role (includes Who We Want, Program And What You Get, Rotation Information, The Company). That's a lot but okay.
Responsibilities (list of duties).
Requirements (What You Need). Could also split into Qualifications and Skills but we can keep as Requirements.
Benefits (health and financial benefits plus vaccination statement maybe? The vaccination statement is not a benefit but a requirement; maybe we can put under Requirements? It's about vaccination requirement for certain roles. Could be under Requirements as a note. But we could also put under Responsibilities? Not exactly. Might be better to put under Requirements as a note. However the instruction says Prefer a few substantive sections over many thin ones. So we could add a section "Additional Information" but not allowed. So we need to fit into allowed headings. Could put vaccination statement under Requirements as a note.
Pay (pay ranges).
We must not create Schedule section.
Now we need to format.
We'll output something like:
About the role
Who We Want: Challengers. People who seek out the hard projects and work to find just the right solutions. Teammates. Partners who listen to ideas, share thoughts, and work together to move the business forward. Charismatic networkers. Relationship-savvy people who intentionally make connections with both internal partners and external contacts. Strategic thinkers. People who propose innovative ideas and consistently exceed their performance objectives. Customer-oriented achie