Design Director, Brand and Creative Systems
About the role
Intel's Brand and Creative team, within the Global Marketing and Communications Group, is seeking a Design leader to own and operationalize the company's foundational visual language and product branding system. This role bridges brand strategy, product design, and creative execution, using AI as a core capability to scale output, accelerate iteration, and elevate consistency across the entire portfolio.
Job Description
The Design Director will architect, govern, and scale the foundational visual identity and design systems that unify how Intel shows up across every touchpoint. This leader represents a new breed of creative: equal parts systems thinker, hands-on design practitioner, and AI-native operator who treats generative AI as a creative medium for accelerating iteration, increasing consistency, and expanding what brand systems can do. They will connect design tooling, AI-assisted workflows, and governance so the visual system can be adapted and deployed more purposefully across the portfolio.
Responsibilities
- Own the development, governance, and evolution of the company's foundational visual language, including typography, color, iconography, motion, layout, and design systems
- Architect comprehensive, scalable brand and product design systems, embedding AI-assisted creation, intelligent adaptation, automation, and governance into how those systems are built, maintained, and adopted
- Define and operationalize foundational product branding requirements across the full portfolio, spanning hardware, software, and solutions offerings
- Design and implement AI-native workflows for identity, template, and asset generation, including render generation, design-to-code automation, and AI-powered content adaptation
- Evaluate, adopt, and govern AI tools that enhance how design teams create, iterate, and deliver
- Oversee brand centers, design language libraries, and experience guides as living, AI-enabled platforms that teams can query, apply, and extend independently
- Build reusable AI-driven templates, playbooks, and automations so teams across the company can scale foundational brand work without rebuilding systems from scratch
- Partner with executive leadership, product and partner marketing, and brand strategy to shape brand architecture decisions
Qualifications
- Bachelor's degree in design, visual communication, fine arts or related discipline
- 9+ years of experience in brand design, product design, identity systems, or creative leadership, including experience within a global or enterprise-scale organization
- Demonstrated track record architecting and scaling global enterprise design systems that span both product and brand touchpoints
- Hands-on experience using generative AI and automation tools in a production design workflow, such as Figma AI, Adobe Firefly, or custom GPT workflows
- Candidates should be prepared to share a portfolio link at time of interview demonstrating systems thinking, brand strategy, AI-augmented workflows, and multi-channel design execution, with examples of how design systems scaled across teams, products, or markets
Additional Information
This position is not eligible for Intel immigration sponsorship.
Intel is committed to Responsible Business Alliance (RBA) compliance and ethical hiring practices. We do not charge any fees during our hiring process. Candidates should never be required to pay recruitment fees, medical examination fees, or any other charges as a condition of employment.
Your recruiter can share more about the specific compensation range for your preferred location during the hiring process.