Dental Network Content Manager

About the role

Government Employees Health Association, Inc. (G.E.H.A) is a nonprofit member association that provides health and dental benefits to millions of federal employees and retirees, military retirees and their families since 1937. It offers one of the largest health and dental benefit provider networks for federal employees in the United States, empowering health and wellness by meeting members where they are, when they need care. The Dental Network Content Manager shapes the digital presence and communication strategy of the Connection Dental Network (CDN), overseeing website content, provider communication, internal documentation, and the quarterly CDN newsletter.

Responsibilities

• Oversee all aspects of the Connection Dental Network website, including recommending content strategy, development, publishing, and ongoing maintenance to keep digital assets current and relevant, while working cross-functionally with G.E.H.A Marketing, member and provider experience teams to ensure provider messaging follows brand standards and overall communication strategy.
• Create, facilitate, and distribute the quarterly Connection Dental Network newsletter, coordinating content contributions, editorial calendars, and distribution logistics.
• Collaborate with the dental network team and cross-functional GEHA teams to produce all CDN marketing and administrative collateral required for provider acquisition and ongoing provider administration.
• Design, administer, and analyze provider surveys to gather feedback, measure satisfaction, and inform network improvements.
• Ensure all content and collateral adhere to brand guidelines, regulatory requirements, and organizational standards.
• Monitor website analytics and newsletter engagement metrics to optimize content strategy and report on performance.
• Serve as a subject matter expert on best practices for digital communications within the dental network industry.
• Support ad hoc content needs as requested by the dental network leadership team.

Requirements

• Bachelor’s degree in communications, Marketing,