Demand Generation Specialist - Charlotte, NC

Job Details

Piedmont Plastics is currently hiring a Demand Generation Specialist. What Are We Looking For?

We're looking for a data-driven marketing professional who is passionate about generating demand, optimizing campaign performance, and turning insights into action. The Ideal Candidate Will Thrive in a collaborative environment while working cross-functionally with sales and marketing teams.

Responsibilities

• Execute digital marketing campaigns that generate qualified leads and drive business growth.
• Leverage analytics and performance data to improve campaign effectiveness and marketing ROI.
• Have experience managing marketing automation platforms, CRM systems, and paid media campaigns.
• Bring a proactive mindset focused on continuous improvement, testing, and innovation.
• Marketing Automation and Campaign Execution:
  • Build, manage, and maintain marketing automation campaign workflows within the Company's marketing automation platform.
  • Develop email campaign builds including segmentation, scheduling, and delivery in alignment with demand generation strategy set by the Digital Platforms and Analytics Manager (DPAM).
  • Ensure all campaign automation workflows are properly configured, tested, and functioning prior to launch.
  • Build and maintain campaign performance dashboards for regular review by the Marketing management.
  • Provide consistent performance summaries that enable data-driven decision-making.
• Campaign Performance Metrics:
  • Track and reports on campaign performance metrics including impressions, clicks, cost per lead, conversion rates, and pipeline contribution.
• Lead Generation and Conversion Optimization:
  • Execute lead generation tactics across digital channels to drive a consistent flow of qualified prospects into the marketing pipeline.
  • Optimize lead capture mechanisms including forms, landing page calls-to-action, offers, and conversion points.
  • Maintain lead data quality by enforcing field mapping standards, identifying and resolving duplicate records, and following data entry protocols established by management.
  • Support the execution of lead scoring workflows and handoff processes as defined by management.
• CRM and Lead Management:
  • Manage lead routing within the customer relationship management (CRM) platform, ensuring all marketing-generated leads are accurately captured and routed to the appropriate sales contacts.
• Paid Media Management:
  • Manage day-to-day execution of paid media campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.
  • Monitor paid media budget pacing to ensure spend remains on track within budgets set by management.
  • Manage platform settings, targeting parameters, audience lists, and bid strategies in support of campaign objectives.
  • Identify and communicate optimization opportunities based on platform performance data.
• Testing and Continuous Improvement:
  • Design and execute A/B tests on ads, emails, landing pages, and other campaign elements as directed by management.
  • Compile and present test results with findings and actionable recommendations.
  • Maintain a testing log to track experiments, outcomes, and applied learnings over time.

Qualifications

• Bachelor's degree from a four-year college or university in Marketing, Communications, Business, or a related field; or a minimum of six to eight years of relevant experience in demand generation, digital marketing, or a closely related role;
• or an equivalent combination of education and experience.
• Experience managing paid media campaigns on Google Ads and at least one major social platform (LinkedIn or equivalent).
• Experience working within a marketing automation platform (HubSpot, Marketo, Pardot, or equivalent).
• Working knowledge of CRM platforms and lead management processes (Salesforce or equivalent).
• Familiarity with A/B testing methodologies and conversion rate optimization.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
• Experience with Google Analytics 4 or equivalent web analytics tools.
• Familiarity with ABM tactics and platforms.

What Piedmont Plastics Offers

• Industry leading wages
• Full suite of generous employee benefits including medical, dental, and life coverage; paid time-off, employer matching 401(k) plan, generous paid time-off
• A chance to work for a growing company that truly cares about its employees

About the Role

Piedmont Plastics is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.