Demand Generation Specialist
About the company
Eve is redefining legal technology for plaintiff law firms, helping them handle more cases, recover more for clients, and grow with AI that works across every stage of a case—from intake through resolution. The next generation of great plaintiff firms will be AI-Native, and Eve is how they get there.
Eve is trusted by over 1,000+ law firms and backed by over $160M from top investors including Spark Capital, Andreessen Horowitz (A16z), Menlo Ventures, and Lightspeed. Built by a world-class team of engineers, designers, and operators from companies like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft, Eve is AI-Native from day one, collaborating directly with teams at OpenAI and Anthropic. We’re growing 2X revenue quarter over quarter.
About the role
Eve's Demand Generation Strategist helps reach, engage, and convert prospects across channels like email, paid search, and paid social, with AI woven into the workflow. This role supports strategy, execution, measurement, and optimization of campaigns based on real performance data. You'll design multi-touch programs—including nurture streams, lifecycle emails, webinar and newsletter promotion, and paid channel touches—while working closely with the revenue marketing team on positioning, tone, and strategy. The role blends demand generation fundamentals, channel versatility, and growing AI fluency.
Responsibilities
- Support the design and execution of multi-touch demand generation campaigns targeting plaintiff law firms, spanning email, outbound, paid search, and paid social—from ICP definition through sequence design and reply handling.
- Build demand gen programs across channels (email, paid social, paid search, etc.) that move leads from first touch to booked meeting.
- Fuel demand programs by aligning audiences, offers, and landing pages with nurture sequences, supporting webinar and event registrations, providing pre-event air cover and post-event retargeting, and contributing to account-based plays against high-value firm segments.
- Monitor deliverability, list health, and segmentation, and support performance tracking across channels to ensure every audience receives a relevant message.
- Run structured tests on subject lines, copy, cadence, send timing, and channel mix, and contribute to playbooks the whole team can use.
- Work with Sales, RevOps, and the revenue marketing team to align messaging across channels with pipeline goals, and report clearly on what is working.
Requirements
- 2-3 years in demand generation, email marketing, or performance marketing, ideally in B2B SaaS.
- Solid fundamentals in deliverability, segmentation, lifecycle strategy, and testing discipline.
- Experience integrating demand motions promoting webinars and events, feeding nurture programs, or supporting ABM plays.
- Growing AI fluency: comfortable using AI tools, learning how to prompt them well, and understanding where automation ends and human craft begins.
- Fluency in funnel metrics; you optimize for pipeline, not vanity numbers.
- Comfort with data: you use reply rates, conversion rates, and pipeline to guide decisions, not gut feel.
Nice to have
- Experience marketing to legal, professional services, or another relationship-driven vertical.
- Hands-on time with tools like Clay, HubSpot, Apollo, or similar enrichment, sequencing, or paid channel platforms (e.g., LinkedIn Ads, Google Ads).
- Exposure to building AI-assisted workflows, beyond just using out-of-the-box features.
Pay
US Base Salary Range: $95,000 - $110,000 USD
Benefits
- Competitive Salary & Equity
- 401(k) Program with Employer Matching
- Health, Dental, Vision, and Life Insurance
- Short Term and Long Term Disability
- Commuter Benefits (in-office employees only)
- Autonomous Work Environment
- Workplace Setup Reimbursement
- Telecomm Stipend
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In-office Perks (in-office employees only)