Demand Generation Operations Analyst

About the role

The Demand Generation Operations Analyst supports the Demand Generation & BDR function by building and maintaining outbound sales cadences, developing prospect lists, and delivering recurring and ad hoc reporting on BDR activity and pipeline performance. This role executes day-to-day operational and reporting tasks under the direction of the Demand Generation & BDR Manager, ensuring data accuracy, process adherence, and timely delivery of insights to Print sales leadership. The ideal candidate is detail-oriented, reliable under multiple concurrent deadlines, and comfortable translating raw Salesforce data into clear, leadership-ready reporting.

Responsibilities

• Build, configure, and maintain outbound cadences in Salesforce under direction from the Demand Generation & BDR Manager.
• Manage list loads, monitor enrollment and step progression, and correct data quality issues as they arise.
• Develop net new target lists for BDR outbound using Salesforce, third-party data sources, and defined ICP criteria.
• Verify contact accuracy and deduplicate against existing accounts prior to load.
• Build and maintain the recurring reporting package covering BDR activity volume, cadence throughput, meeting generation, and resulting pipeline.
• Flag material changes or anomalies in the numbers to the Demand Generation & BDR Manager.
• Develop dashboards and ad hoc analysis on pipeline health, rep productivity, and coverage ratios for Print sales directors and the VP of Print Sales.
• Complete account research, opportunity set analysis, campaign pulls, and whitespace/coverage views on request.
• State assumptions and data limitations clearly in all output.
• Partner with Sales Operations and Finance to validate pipeline accuracy and support forecast reporting.
• Track performance to plan for the Print BDR and demand generation function.
• Document outbound and reporting processes as they are built.
• Monitor adherence to cadence, data entry, and activity logging standards; escalate exceptions to the Demand Generation & BDR Manager.
• Work with Marketing, Finance, and Sales Operations to connect campaign, account, and revenue data into consistent GTM reporting views.

Qualifications

• Bachelor's degree in Business, Economics, Data Analytics, Marketing, or related field required.
• Minimum of 1 year of experience in Demand Generation, Sales Operations, Revenue Operations, Marketing Operations, or GTM Analytics.

Skills

Required Skills

• Advanced Excel proficiency (pivot tables, lookups, data cleanup, basic scenario modeling).
• Strong Salesforce reporting and dashboard building experience.
• Strong written and verbal communication; able to present findings clearly to a sales audience.
• Exceptional attention to detail, particularly in data accuracy and reconciliation.
• Ability to manage multiple concurrent requests, hold to committed timelines, and follow through without close supervision.
• Comfortable working in a fast-paced, cross-functional environment.

Preferred Skills

• Experience building or administering sales engagement cadences (Salesforce Sales Engagement, Salesloft, Outreach, or similar).
• Familiarity with data enrichment and segmentation tools (D&B, ZoomInfo, 6sense, etc.).
• Experience with AI tools like Claude, Copilot, ChatGPT, etc.
• PowerPoint proficiency for packaging analysis into leadership-ready summaries.
• Curiosity, business acumen, and a proactive approach to problem solving.

Pay

Pay range: $68,633