Demand Generation Manager - Internal IT

For our client, we are seeking a Demand Generation Manager - Internal IT to join the team of a leader in the Enterprise Technology space. This role will shape demand generation strategy for IT buyers across diverse industries, with a focus on building pipeline and driving measurable revenue growth. You will develop and operationalize go-to-market approaches for the internal IT audience, partnering closely with Sales, Product Marketing, and Revenue Operations. The position calls for a hands-on marketer who can launch and scale integrated campaigns across inbound and outbound channels while continuously improving performance through data-driven optimization. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $100,000 – $120,000 annually Responsibilities Own demand generation strategy for IT buyers across industries Evolve and operationalize go-to-market approaches for internal IT Develop integrated campaign strategies for digital demand generation Orchestrate campaigns across inbound and outbound channels Manage pipeline metrics including MQLs and bookings Collaborate with Revenue Operations for performance reporting and optimization Act as internal champion for the IT buyer segment Qualifications 6+ years in B2B demand generation with proven results in pipeline targets Experience launching demand generation programs from the ground up Strong collaboration skills with Sales and Product Marketing teams Hands-on experience with martech tools like Salesforce and HubSpot Data-driven approach to performance improvement Proactive mindset, willing to start projects without complete alignment Experience in SaaS or IT environments preferred Bachelor's degree or equivalent work experience Benefits Opportunity to define and build the go-to-market playbook Collaborative environment with cross-functional teams Direct impact on growth and revenue generation Access to advanced marketing technology tools Flexible working conditions to foster creativity and action-oriented management Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.