Demand Generation Lead

About the role

You'll be joining our London marketing team, reporting to our Head of Growth. You'll help turn product launches, customer stories, events and market insight into campaigns that create real pipeline. You'll work closely with sales, product, design and leadership to sharpen how V7 shows up across socials, email, events, landing pages and ABM campaigns. This is a hands-on demand generation role, not a narrow content or social media position. You'll be expected to connect messaging, campaigns and commercial priorities.

What You'll Be Doing From Day One

• Owning and improving V7's LinkedIn presence across company posts, product updates, campaign content, event promotion and founder-led content
• Turning product launches, customer proof, events and sales priorities into clear campaign assets across LinkedIn, email, landing pages and sales materials
• Supporting ABM campaigns for priority accounts and segments, especially across finance, insurance and other enterprise segments
• Working with product and sales to understand what we're launching, why it matters, and how to explain it clearly to buyers
• Writing sharp, commercially useful content for campaigns, including social posts, email copy, landing page copy, customer proof points, event follow-ups and sales enablement snippets
• Helping manage pre-event and post-event marketing, including target account lists, LinkedIn promotion, follow-up emails, nurture assets and content repurposing
• Partnering with design to brief simple, effective creative for campaigns, product visuals and paid social
• Tracking what is working across LinkedIn, email, events, landing pages and campaigns, then using that insight to improve the next round

Who You Are

• You have 4 to 6 years' experience in demand generation, product marketing, content marketing or growth marketing at a B2B tech company
• You can write clearly, quickly and commercially
• You understand LinkedIn as a serious B2B growth channel, not a place to dump company news and hope for applause
• You can turn product complexity into simple, useful messaging
• You are comfortable working with sales teams and understand how marketing contributes to pipeline, deal progression and revenue
• You have experience supporting campaigns across multiple channels, especially LinkedIn, email, landing pages and events
• You can take a loose idea and turn it into something usable
• You care about quality, but you don't hide behind perfection
• You are organised enough to manage several moving parts without slowing everyone else down
• You are comfortable working in a fast-moving startup where priorities shift, context is imperfect and momentum matters
• You are curious about AI, automation, enterprise software and how buyers actually make decisions

Nice to have

• Experience marketing to finance, insurance, legal, private markets or enterprise operations teams
• Experience with ABM campaigns or named account programmes
• Experience working with founders or senior leaders on LinkedIn content
• Experience using HubSpot, LinkedIn Campaign Manager, Notion, Framer or similar tools
• A portfolio of sharp B2B writing, campaign work or social content that feels clear, commercial and genuinely human

What Success Looks Like

• LinkedIn/social: Engagement grows 30%+ QoQ; social becomes a trackable, attributable contributor to pipeline
• Campaigns: Contributes $2M+/quarter in sourced-or-influenced pipeline
• ABM: Priority-account programs generate 30+ net-new qualified opportunities/quarter
• Events: 15-20% conversion for high-touch formats; 5-10% for trade-show/conference formats
• Sales enablement: Sales reports improved material quality/usability via quarterly survey score. Campaigns are easier to run, measure and improve
• Operational: Faster turnaround from priority identified → asset live, with flat headcount