Demand Generation Lead

What You’ll Do

• Plan, execute, and optimize full-funnel demand generation programs across paid media, ABM, email nurture, SEO and SEM, webinars, partner channels, and social
• Diagnose which two to three demand channels will drive efficient pipeline growth given our market position and go-to-market motion, build them from scratch, prove ROI, and scale
• Own and evolve the marketing technology stack including marketing automation, CRM, ABM platforms, analytics, and paid media tools
• Leverage AI-native platforms such as Clay, Qualified, and similar tools for lead enrichment, intent signal processing, content personalization, and campaign optimization
• Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization
• Partner closely with Sales, RevOps, and Product Marketing to align on ICPs, lead scoring, SLAs, and pipeline handoff processes
• Run disciplined A and B tests across creative, audiences, and channels, treating every campaign as a measurable experiment
• Document and scale repeatable playbooks across segments, geographies, and buyer personas
• Mentor and develop demand generation specialists and marketing operations professionals as the team grows

Who You Are

• 6 or more years of experience in B2B demand generation, growth marketing, or integrated campaign management, including at least 2 years leading a team
• Experienced building demand programs from scratch in high-velocity environments
• Comfortable operating in ambiguity and making high-conviction decisions with incomplete information
• Experienced implementing and operationalizing AI-native marketing technologies
• Think in terms of pipeline and revenue rather than surface-level metrics such as clicks or impressions
• Familiar with CAC, LTV, stage conversion rates, and channel ROI
• Equally comfortable presenting strategy to executives and optimizing ad copy or landing pages in detail
• A clear communicator who can make performance data legible to non-technical stakeholders
• Willing to challenge best practices and test assumptions with evidence
• Experience marketing to enterprise buyers or marketing personas is a plus

Location

This is an on-site role based in our Union Square, NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.

Note

All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.