Demand Generation Lead

Responsibilities

• Execute integrated demand generation campaigns to drive qualified pipeline across commercial segments
• Translate strategy into high-impact campaign plans with clear lead and conversion targets
• Lead multi-channel programs including paid media, digital, partner, events, and nurture initiatives
• Own lead management, including lifecycle stages, scoring, qualification, and routing
• Design and scale automated nurture programs and personalized customer journeys
• Drive pipeline acceleration through remarketing, re-engagement, cross-sell, and retention initiatives
• Analyze funnel and campaign performance to optimize conversion and maximize ROI
• Develop dashboards and reporting to track pipeline contribution and marketing effectiveness
• Optimize marketing automation and CRM systems for scalability, segmentation, and data integrity

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum cumulative GPA of 3.00 for each degree earned OR 10+ years of relevant professional experience
• 6–10 years of B2B marketing experience, with a focus on demand generation, digital marketing, or lead management
• Proven success executing multi-channel campaigns that drive qualified leads and pipeline growth
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Eloqua) and CRM systems (e.g., Salesforce)
• Proven expertise in lead nurturing, segmentation, lifecycle management, and lead-to-sales handoff processes
• Highly organized with the ability to manage multiple initiatives and deadlines
• Proven analytical skills with experience measuring campaign performance and pipeline impact

Preferred Qualifications

• Experience in long or complex B2B sales cycles
• Proven ability to build dashboards and reporting frameworks for marketing performance
• Proven cross-functional collaboration with marketing, sales, and business stakeholders
• Demonstrated test-and-learn mindset with a focus on continuous optimization