Demand Generation Associate

About the role

You'll join Limina's marketing team, reporting to the VP of Marketing. Your job is to bring more of the right people into our funnel. You'll plan, launch, and optimize the campaigns that turn privacy, security, and data leaders into engaged prospects. That includes webinars, email programs, content promotion, events, and paid channels. Our marketing function is young, so you'll get hands-on experience across every part of demand generation and see your work show up directly in the pipeline. You'll work closely with our Market Development Representative, who turns the engagement you create into conversations with sales.

Location: Toronto, ON (Hybrid) or New York City, NY (Remote)

Responsibilities

• Execute integrated campaigns from brief to launch; build emails, landing pages, and forms, and coordinate timelines across the team.
• Run the webinar program end to end: topics, speakers, promotion, registration, live session, and follow‑up.
• Promote content across owned, earned, and paid channels, including email, LinkedIn, content syndication, and partner co‑marketing.
• Support paid media with audience building, ad copy, and performance tracking, working with any agencies or tools used.
• Grow the database with the right buyers: build and clean target lists, manage imports, and keep segmentation accurate.
• Coordinate event promotion so prospects know you’ll be there and book time with you before arrival.
• Own the logistics of the case study program: source willing customers through Customer Success and Sales, schedule interviews, manage approvals, and keep the customer experience smooth from first ask to final sign‑off.
• Turn campaign content and case studies into assets reps can use in follow‑up, adapting existing messaging for new industries and use cases.
• Build target lists and campaign materials for the ABM pilot, in partnership with the MDR.
• Report on campaign performance: what’s driving new leads, MQLs, and pipeline, and what isn’t; recommend where to shift effort.

Requirements

• 0 to 2 years of experience in B2B marketing, demand generation, marketing operations, or a related role (internships and campaign work count).

Qualifications

• Execution: You ship. You can take a campaign from idea to launch on a deadline and sweat the details along the way.
• Growth path: This role builds a strong foundation in B2B marketing, with paths into senior demand generation, ABM, marketing operations, or campaign leadership as the team grows.

Skills

• Analytical mindset: comfortable with numbers, able to interpret results and adjust tactics.
• Writing: clear, compelling copy for emails, landing pages, and ads, adapted for technical and compliance audiences.
• Tools: familiarity with a marketing automation platform or CRM (e.g., HubSpot) is a plus; experience with LinkedIn ads is advantageous.
• Relationship skills: comfortable working with customers and internal teams, making people feel their time is well spent.
• Technical curiosity: willing to learn a technical product and eager to understand data privacy, AI, and compliance.
• Low ego, high ownership: sees list cleanup, form testing, and UTM tracking as part of the craft.

Benefits

Competitive compensation: base plus variable, equity participation, and comprehensive benefits.

Pay

Compensation Range: CA$90K - CA$110K