Delta Airlines adds more flights to Antigua

About the Agency

EM Marketing & Communication has made an indelible mark with a unique mix of creativity, innovation, and effective strategies, specializing in communication and promotion for the Caribbean islands seeking to strengthen ties with Latin America. As an allied member of the Caribbean Tourism Organization (CTO), EM works alongside Caribbean destinations to improve their market positioning and showcase the diverse opportunities each offers to trade and general audiences.

2023 Highlights

Throughout 2023, the agency supported Antigua and Barbuda in Public Relations and Marketing efforts across Latin America. Key initiatives included:

• Developing press strategies for Caribbean islands in the region, including a fam-press trip for journalists and influencers.
• Disseminating major news in trade media.
• Collaborating with the CTO to participate in global tourism industry fairs with several member countries.

“EM has demonstrated exceptional strategic vision by following the latest trends and technologies. The agency has not only kept pace with change but has led the forefront, developing projects on new platforms and formats to achieve successful results,” says Elsa Petersen, CEO of EM Marketing & Communication.

2024 Initiatives

EM’s hallmark is its innovative and creative approach. The team is preparing strategies to support Caribbean countries in their 2024 plans, with a focus on continued growth and opportunity. “After a successful and innovative 2023, we aim for a 2024 full of opportunities,” Petersen states. “We are already planning various initiatives to develop alongside our clients.”

Upcoming events under evaluation for participation include:

• WTM Latin America: April 15–17, the leading B2B travel and tourism event in Latin America, offering business opportunities and access to qualified buyers and influencers.
• Caribbean Travel Marketplace: May 20–23 in Montego Bay, Jamaica (42nd edition).
• Showcase Antigua and Barbuda 2024: June 4–7, hosted by the Antigua and Barbuda Hotels and Tourism Association (ABHTA) and the Antigua and Barbuda Tourism Authority (ABTA).
• Caribbean Week New York: June 10–14, an annual CTO event showcasing Caribbean travel, culture, customs, and people.

EM has not only made a difference in the past year but has laid the groundwork for a future where innovation and success remain its banner.