Deep Eddy - Brand Development Specialist - Austin, TX

Key Responsibilities

• Collaborate with key accounts to develop engaging, consumer-focused marketing initiatives that align with Deep Eddy Vodka’s brand vision.
• Negotiate and execute localized promotions, menu placements, and activations to enhance brand presence, increase volume, and drive commercial sales.
• Work closely with distributor partners and internal stakeholders to secure new distribution and velocity at Austin's high-volume accounts and regional chains.
• Track and analyze program performance and commercial metrics, identifying opportunities for market improvement.
• Plan and implement field marketing campaigns tailored to the Austin audience while aligning with national brand initiatives.
• Manage multi-channel marketing efforts, including social media, traditional media, influencer collaborations, PR, events, and guerrilla marketing.
• Build strategic partnerships with influencers, local venues, and complementary brands to expand Deep Eddy Vodka’s market reach.
• Serve as the primary brand ambassador and local expert, conducting training sessions, presentations, and tasting events to engage stakeholders and enhance brand loyalty.
• Conduct market research to understand local consumer trends, competitor commercial strategies, and Austin's market dynamics.
• Use insights to refine brand positioning, target high-potential accounts, and optimize marketing strategies.

Qualifications

• 4+ years of experience in sales, commercial execution, account management, or marketing within the beverage alcohol industry required.
• Deep connections and an established network throughout the Austin bar, restaurant, and hospitality community.
• Proven ability to influence buyers, manage distributor relationships, and drive commercial results in the on-premise channel.
• Bachelor’s degree preferred.
• A creative yet business-driven mindset with the ability to design engaging events and activations that translate into volume growth.
• Excellent communication and presentation skills, including proficiency in PowerPoint.
• Resourceful and results-driven, with experience managing budgets and tracking ROI.
• Comfortable working flexible hours, including nights and weekends as required by the on-premise industry.
• Willingness to travel as needed.

Interview Process

• Self-recorded video interview (must be on camera)
• Video meeting with GH Hiring Manager (must be on camera)
• Panel Interview and 360 Presentation (must be on camera)
• Final Interview – 360 Presentation with Client (must be on camera)

Compensation & Benefits

• Salary: $80,000 - $85,000
• Annual Bonus: 10%
• Car Allowance: $800 per month
• Communication Allowance: $200 per month
• Wellness Benefit: $50 per month

Health and Wellness: Comprehensive health insurance coverage, including medical, dental, and vision plans.

Unlimited Paid Time Off: Generous paid vacation days, holidays, and sick leave to help you recharge and maintain work-life harmony.

Creative Freedom: Flexibility to craft unique brand experiences while supported by a top-tier team.

Professional Growth: Opportunities to lead, learn, and expand your expertise in the dynamic spirits industry.

Cultural Alignment: Be part of a supportive, forward-thinking team that values individuality, diversity, and collaboration.