Decision Science Analyst (Mid-level)

About the role

Leads Marketing is essential for capturing and converting individuals with a demonstrated interest in our offerings. This position will significantly contribute to growing our analytical expertise in Leads Marketing and executing data-driven optimizations to accelerate business performance. The ideal candidate will possess a strong understanding of customer journeys and marketing channel effectiveness. As a dedicated Decision Science Analyst, you will provide decision support for business areas across the association.

What you'll do

• Leverage intermediate and some advanced business, analytical and technical knowledge to participate in discussions with cross functional teams to understand and collaborate on business objectives and influence solution strategies.
• Apply advanced analytical techniques to solve business problems that are typically medium to large scale with impact to current and/or future business strategy.
• Apply innovative and scientific/quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer the business objective and drive the appropriate change.
• Translate recommendation into communication materials to effectively present to colleagues for peer review and mid-to-upper level management.
• Incorporate visualization techniques to support the relevant points of the analysis and ease the understanding for less technical audiences.
• Identify and gather the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA).
• Integrate/transform disparate data sources and determine the appropriate data hygiene techniques to apply.
• Thoroughly document assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.
• Understand and adopt emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.
• Deliver analysis/findings in a manner that conveys understanding, influences mid to upper level management, garners support for recommendations, drives business decisions, and influences business strategy.
• Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 4 years of experience in data/analytics or functional business experience within the respective industry of responsibility (i.e. P&C, Bank, Finance) OR Advanced degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline with 2 years experience in data/analytics or functional business experience within the respective industry of responsibility (i.e. P&C, Bank, Finance).
• Demonstrates competency in mathematical and statistical techniques and approaches used to drive fact-based decision-making.
• Intermediate and some advanced knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.

Preferred qualifications

• Experience analyzing and optimizing Marketing Leads and Customers through the sales funnel e.g., Segmentation, Propensity Modelling, Triggers, Behaviors, Demographics, Lifecycle
• Experience analyzing and optimizing Marketing Channels to convert Leads (e.g., Email, SMS, Direct Mail, Outbound Call), including remarketing/retargeting campaigns and next-best-action algorithms
• Expertise in designing and executing A/B tests to drive performance outcomes
• Experience with Sales Force Marketing Cloud
• US military experience through military service or a military spouse/domestic partner

Work environment

This position requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Tampa, FL, or Chesapeake, VA. Relocation assistance is not available for this position.

Compensation

The salary range for this position is $93,770 - $179,240. The actual salary for this role may vary by location. Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors. USAA does not provide visa sponsorship for this role.

Benefits

• Comprehensive medical, dental and vision plans
• 401(k) and pension
• Life insurance
• Parental benefits and adoption assistance
• Paid time off program with paid holidays plus 16 paid volunteer hours
• Various wellness programs
• Career path planning and continuing education