Data & Tracking Specialist/Coach

Key Responsibilities

• Build and maintain client-facing dashboards and reports covering funnel performance, attribution, and ROI.
• Diagnose and resolve tracking discrepancies between platforms, CRM, and reported revenue for clients.
• Lead client sessions teaching stakeholders how to read dashboards and connect metrics to decisions.
• Simplify tracking setups and reporting framework based on clients' key metrics.

Required Qualifications

• 3+ years in marketing analytics, tracking implementation, or a related technical marketing role.
• Hands-on experience with GA4, Google Tag Manager, and at least one BI/dashboard tool (Looker Studio, Tableau, etc.).
• Comfort with UTM governance, pixel/conversion API setup, and basic SQL or spreadsheet-level data manipulation.
• Ability to explain data findings to non-technical stakeholders clearly and without jargon.

Preferred Qualifications

• Experience with server-side tracking (CAPI, Server-Side GTM).
• Familiarity with multi-touch attribution models.
• Agency or multi-client consulting background.