Data Scientist, Media Consultant

About the role

We are looking for someone to join the Media Science team. This role is on the "Buyer Science" team: a group of data scientists who specialize in media measurement, data analysis, experimental design, and campaign optimization. You'll work hand-in-hand with Known's media strategists, media channel experts, and directly with clients to elevate their media performance and drive real business value.

Responsibilities

• Conduct analyses in service of campaign optimization
• Surface insights that go beyond media metrics to incorporate first party data
• Help drive business strategy
• Work with other data scientists to develop campaign measurement strategies
• Build experimentation plans
• Collaborate with media planners and channel teams to ensure media allocations are built scientifically
• Manage the ingestion and cleaning of new datasets relevant to your work / projects
• Create reproducible work through common coding languages (Priority: Python and SQL)
• Work with other data scientists and engineers to productionalize new tools
• Interpret data to understand the business implications of the research
• Framing analyses, stories, and slides for client media plans and reports
• Serve as the key client point of contact on campaign measurement, optimization, and data infrastructure
• Create interactive data tools that are delivered to clients, such as dashboards for marketing campaign performance, media experiments, or simulation tools

Requirements

• A degree from a well-regarded college or university. STEM degrees are preferred.
• 3+ years of hands-on experience doing quantitative analysis, statistical modeling, optimization and/or statistics.
• Experience utilizing Python and SQL.
• 1+ years of experience building data science software.
• Experience in strategy consulting, marketing and/or marketing research, with specific passion and background in technology and/or media.
• Understanding of the advertising and media landscape, especially as pertains to measurement vendors and ad platforms.
• Superb communication and presentation skills, with a specific fluency in talking about strategic business problems – you combine a drive for analytical reasoning with a practical understanding of what our clients in marketing are trying to achieve.
• Ability to communicate technical information with both technical and non-technical stakeholders.
• Experience in making appropriate research or analysis recommendations for these business problems.
• Proficiency in Google products (Sheets, Documents, Slides) and/or Microsoft Office (Excel, Word, PowerPoint).
• Ability to think strategically, analytically, and proactively about diverse business problems.
• Passion for managing the quality & accuracy of data sources and downstream analytics, including checking your and others’ work.
• Experience working on a variety of projects simultaneously and delivering results on a deadline.