Data Scientist, Marketing

Responsibilities

• Develop and own end-to-end measurement frameworks and attribution models to evaluate the effectiveness of Figma's marketing investments across the full funnel, channels, and regions.
• Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making.
• Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement.
• Assess the incremental impact of marketing investments across channels to inform budget allocation and growth strategies.
• Build dashboards, reporting frameworks, and analytical tools that help stakeholders understand brand performance and business impact.
• Translate complex analyses into clear recommendations for marketing leaders and executive stakeholders.
• Drive foundational improvements in data quality, measurement infrastructure, and reporting capabilities across the marketing organization.
• Identify new opportunities to improve marketing effectiveness and influence strategic planning through data-driven insights.

Requirements

• 5+ years of experience in Data Science, Marketing Analytics, or a related analytical role, supporting Marketing teams and measuring large-scale investments.
• Strong foundation in statistics, experimentation, causal inference, and working with survey or qualitative research data.
• Advanced proficiency in SQL and experience using Python, R, or similar tools to conduct analysis and build scalable measurement solutions.
• Demonstrated ability to communicate complex analyses clearly to senior non-technical stakeholders, with a track record of influencing decisions in cross-functional environments.

Qualifications

• Experience with marketing mix modeling (MMM), multi-touch attribution, or incrementality testing is a plus.
• Familiarity with data visualization tools such as Tableau, Looker, or similar is a plus.

Benefits

At Figma, we offer equity to employees, as well as a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.

Pay

Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Annual Base Salary Range: $140,000 - $348,000 USD