Data Scientist

About the role

We are presenting an exciting opportunity for a technically strong data professional to support advanced measurement and attribution initiatives for a fast-moving portfolio. Our team is seeking someone who can help shape marketing analytics through rigorous modeling, clear interpretation, and close collaboration with vendors and stakeholders.

Responsibilities

• Build and execute advanced Measurement & Attribution (M&A) models.
• Develop and enhance statistical models for marketing effectiveness.
• Lead measurement and attribution projects independently.
• Work hands-on with modeling while coordinating offshore resources and vendors.
• Review model outputs and ensure successful project delivery.
• Support event data processing and attribution initiatives.

Requirements

• Strong experience in Measurement & Attribution modeling.
• Hands-on experience with:
  • Marketing Mix Modeling (MMM)
  • Attribution Modeling
  • Advanced statistical modeling
• Experience building and modifying statistical models independently.
• Strong understanding of:
  • Bayesian models
  • Linear Regression
  • Mixed Regression
  • Other advanced statistical methodologies
• Experience working beyond open-source models (ability to customize and improve models).
• Experience measuring the effectiveness of offline marketing channels, such as:
  • Salesforce promotions
  • Direct Mail campaigns
  • Print campaigns
  • Field marketing
  • Agent-based marketing programs

Qualifications

• Bachelor's degree is acceptable.
• Master's degree is preferred but not required.

About SSI People

With over 26 years of industry experience, SSi People has built its reputation and expertise on putting people first. Everything we do works toward delivering exceptional experience for our consultants, our clients, and our internal team. Through a genuine commitment to people in everything we do, we have developed refined processes and a stellar internal team to deliver talent quickly. More importantly, we focus on building long-term relationships, not transactions.