Data Modeler/ Analyst with AEP/ CDP Exp - NY, GA - Fulltime Role

Job Summary

We are seeking a highly skilled and experienced Marketing Data Modeler/ Analyst with CDP hands-on experience like Adobe Experience Platform.

Roles And Responsibilities

• Define and implement data modelling strategies for customer segmentation, personalization and activation across channels
• Collaborate with business stakeholders along with AEP Architect to align AEP capabilities with marketing analytics and customer experience goals
• Support developer(s) to set up data pipelines for ingesting, transforming and activating customer data using AEP tools like Data Collection, Data Lake and Identity Services
• Support developer(s) to design and implement schemas using XDM Experience Data Model and ensure data governance and compliance
• Provide best practices for new channel sources onboarding into AEP, data model, data privacy best practices for CDP implementation
• Conduct training sessions and create documentation for end-users and stakeholders
• Perform data validation for ingested data, pipeline against sources
• Monitor system performance, troubleshoot issues and ensure data integrity and security
• Provide documentation support

Requirements

• Bachelors or masters degree in computer or related field
• 9 years in data platforms and good domain experience platforms
• 4 years in AEP implementation
• 1 to 2 years of experience in Adobe Experience Platform AEP development
• Strong proficiency for data model, schema structure
• Experience with ingestion process using JSON and XML for CDP
• Experience with data warehousing, data modeling and data quality best practices
• Design and develop data pipelines and integrations using AEP
• Implement data modeling governance and security best practices
• Troubleshoot and resolve data quality issues and performance bottlenecks
• Collaborate with marketing product and data science teams to enhance customer experience
• Familiarity with data privacy regulations including GDPR, CCPA and DPDP Act
• Analyze data trends to provide business intelligence and recommendations
• Familiarity with Agile methodologies and project management principles
• Excellent problem solving, communication and stakeholder management skills
• Experience with Marketing Data Lake in any of the platforms like AWS or Microsoft Azure
• Ability to work independently and lead cross-functional initiatives
• Strong verbal and written communication skills to articulate ideas and collaborate with cross-functional teams

Additional Preferred Skills

• Adobe Certified Expert Adobe Experience Platform
• Experience with Adobe Experience Platform Web SDK and Mobile SDK
• Exposure to marketing automation platforms and customer data platforms CDPs
• Best Practices for CDP Implementation