Data Analyst, Field Marketing

CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is owned by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience. Electrolit has become a leader in premium hydration beverages, building on the brand’s rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit offers an innovative, scientifically backed formula, an exciting range of flavors, and is produced using pharmaceutical-grade ingredients in a state-of-the-art facility. At CAB Enterprises, we foster a service-oriented culture that values the collective skills and contributions of our team members. Our core values—humility, honesty, respect, responsibility, and drive—are the cornerstones of our success.

About the role

The Field Marketing Execution Analyst is essential to enhancing Electrolit's marketing effectiveness through the development of processes and tools that capture field marketing activities. Leveraging the Microsoft Power Platform, this role builds streamlined tools and dashboards that provide real-time visibility into daily field operations, including consumer sampling, event marketing, and music festival activations. Location: Houston, TX (on-site).

Responsibilities

• Design and build Power Automate workflows that streamline event tracking and reporting processes.
• Develop Power Apps solutions that enable real-time event data capture and management.
• Collect and analyze field marketing data from our marketing execution software, Repsly.
• Create Power BI dashboards to monitor event performance, ROI, and engagement metrics.
• Deliver actionable recommendations that optimize marketing spend and enhance event performance.
• Partner with marketing teams to align data-driven insights with strategic business objectives.
• Prepare comprehensive reports and presentations for leadership that communicate marketing execution outcomes and performance trends.
• Maintain data accuracy and integrity across all marketing execution platforms and systems.
• Champion continuous improvement initiatives that enhance marketing efficiency and operational effectiveness.
• Perform additional duties and projects as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• 2–4 years of experience in marketing analytics or execution within CPG or food & beverage industry.
• Experience with marketing execution platforms (e.g., Repsly, GoSpotCheck) preferred.
• Familiarity with market research methodologies and competitive analysis.
• Proficiency in Microsoft Power Platform and data visualization and reporting tools (e.g., Power BI, Tableau).
• Advanced proficiency in Microsoft Excel and other data analysis tools.
• Strong analytical and problem-solving skills.
• Ability to interpret complex data and communicate insights clearly.
• Excellent organizational and time management skills.
• Strong collaboration and interpersonal skills.

Other Requirements

• Ability to travel up to 10% (overnight and out-of-region).
• Must be legally authorized to work in the U.S.
• Flexible to work occasional evenings or weekends for event support.
• Ability to sit for extended periods while working on a computer.
• Occasional lifting of marketing materials (up to 25 lbs).
• Ability to travel by air or ground transportation as needed.