D2C Analytics & Insights Manager

About the role

The D2C Analytics & Insights Lead at Casio North America is responsible for transforming data into actionable insights that drive profitable growth, customer understanding, and strategic decision-making across all product divisions. This role partners across the D2C organization, divisional leadership, and global stakeholders to support performance optimization, forecasting, and consumer-led innovation.

Responsibilities

• Own D2C performance analytics and reporting, delivering insights on revenue, conversion, AOV, traffic, customer behavior, and marketing effectiveness
• Generate actionable consumer and behavioral insights to inform merchandising, marketing, and divisional strategy
• Lead A/B testing and CRO initiatives, establishing a structured test-and-learn framework across the D2C ecosystem
• Support revenue forecasting and demand planning with data-driven analysis and scenario modeling
• Partner cross-functionally with Marketing, CRM, Merchandising, Finance, and Divisional teams to drive data-informed decision making
• Improve data infrastructure, reporting consistency, and measurement frameworks to enable scalable analytics capabilities for use by other channel partners

Qualifications

• 4-6+ years of experience in eCommerce or D2C analytics
• Strong analytical skills with experience in tools such as Google Analytics, Adobe Analytics, Contentsquare, or similar
• Experience with A/B testing, CRO, and customer segmentation
• Ability to translate complex data into clear business insights
• Strong cross-functional communication and stakeholder management skills
• Experience working in multi-category or global organizations is a plus
• Bachelor's Degree Required

Location

This role is hybrid and requires a minimum of 3 days on-site in our Jersey City, NJ office.

Physical Demands

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee is occasionally required to talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus.

Benefits

You’ll have access to a comprehensive compensation and benefits package designed to support your health, well-being, and future. Our offerings include (but are not limited to): Health Coverage, Retirement Savings, Time Off, Insurance Options, Mental Health Support, Education Support, Fitness Benefits.

Join the Casio Team

We welcome applications from all qualified candidates who are currently authorized to work full-time in the United States. Please note, however, that Casio is unable to offer visa sponsorship for this position. This position offers a base salary range from $110,000 to $120,000 a year, determined by a variety of factors including relevant skills, experience, location, business needs and market demand.

Disclaimer

This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job. Casio America Inc is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law. Casio will consider reasonable accommodation requests as part of the recruiting and hiring process.