Customer Sales Manager, Kroger

About the role

The Customer Sales Manager (CSM) owns the Kroger General Office relationship across the assigned Kraft Heinz portfolio, driving selling activities that improve sales, gross margin, and market share for a $100 MM revenue stream. The CSM delivers revenue and share objectives, pursues growth strategies, provides category‑management expertise, and ensures coordinated cross‑functional sales value is delivered to the customer through implementation of the sales plan and objectives.

Responsibilities

• Plan and execute promotion and sales activities across multiple areas in a given region.
• Generate, plan, and follow up daily and monthly sales targets and actuals to achieve regional sales targets.
• Support and approve initiation, expenditures, and implementation of investments to meet business requirements.
• Work closely with sales force effectiveness and market research professionals to utilize sales representatives and identify training and development opportunities.
• Follow up and increase performance of each sales representative through double visits and periodical coaching.
• Own the Kroger General Office relationship across the assigned Kraft Heinz portfolio, ensuring delivery of joint winning plans.
• Foster a winning Kroger team culture focused on growth, ideation, and sustainable future business.
• Partner with the customer at all levels to understand their business, marketplace, and drive positive business growth.
• Build the Kraft Heinz business with Kroger through profitability acceleration, share growth, revenue enhancement, execution of special programs, and delivery of new and core distribution.
• Develop, execute, track, analyze, and evaluate business plans leveraging cross‑functional support, customer strategies/initiatives, and external factors for mutually beneficial outcomes.
• Build and execute efficient and effective trade programs to maximize ROI while keeping trade‑promotion spending within budget.
• Apply consumer and market insight information (IRI, Stratum, M6), internal and external, to build and influence implementation of business plans for superior execution.
• Drive the Kraft Heinz winning culture within the office and respective responsibilities.

Requirements

• Proven and tested experience in customer management, account management, and/or retail sales management.
• Strong sales background with excellent understanding of business processes (forecasting, promo planning, trade management, multi‑year strategy development).
• Trusted to work autonomously within a sales framework to plan, organize, and set/achieve priorities.
• Clear examples of polished interpersonal skills (written, verbal, presentation) with potential to negotiate and influence effectively.
• Tested proficiency in Microsoft Office programs and proprietary sales systems such as IRI, Spark, etc.
• Strong analytical skills; ability and experience using syndicated and/or ambiguous data to develop comprehensive business plans by analyzing category and brand performance and influencing the customer to achieve category objectives.

Skills

• Customer‑first mentality for effective customer management and selling to achieve objectives.
• Interpersonal skills (written, verbal, presentation) – negotiation and influence.
• Analytical skills – using syndicated/ambiguous data.
• Proficiency in Microsoft Office and proprietary sales systems (IRI, Spark, etc.).
• Ability to plan, organize, set priorities autonomously.

Benefits

• Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial – 401(k), Life, Accidental Death & Dismemberment, Disability
• Wellbeing – Events, resources, and learning opportunities that inspire physical, social, emotional, and financial well‑being

Pay

New Hire Base Salary Range: $104,200.00 – $130,200.00. This position is eligible for a performance‑based bonus as provided by the plan terms and governing documents; compensation will consider internal equity and may vary based on geographic region, job‑related knowledge, skills, and experience.