Customer & Martech Enablement Manager

Responsibilities

• Serve as the business owner and subject matter expert for customer and marketing technology platforms, including customer data and audience management systems
• Partner cross-functionally with Marketing, Product, Engineering, and Analytics teams to support customer engagement initiatives and platform enhancements
• Help define and prioritize Martech roadmap initiatives, use cases, requirements, and capability improvements
• Gather stakeholder feedback and align teams around priorities, KPIs, and business objectives
• Translate customer experience goals and business requirements into functional specifications for technical teams
• Develop reporting and analysis that delivers actionable insights to support program performance and optimization
• Support personalization, segmentation, audience targeting, and customer data strategy initiatives
• Consult on campaign execution strategy, including targeting, customer journeys, and personalization approaches
• Identify opportunities to leverage automation and AI-driven capabilities to improve operational efficiency and customer engagement
• Manage day-to-day Martech operations, integrations, testing, issue resolution, and platform best practices
• Support additional cross-functional initiatives as needed

Qualifications

• Bachelor’s degree in Marketing, Product Management, Data Analytics, or related field
• 5+ years of experience in CRM, loyalty, marketing technology, owned media, or customer engagement within a DTC or retail environment
• Strong understanding of omnichannel retail and customer lifecycle management
• Experience working cross-functionally across Marketing, Product, Technology, and Analytics teams
• Strong project management, prioritization, and problem-solving skills
• Able to quickly learn new technologies and drive stakeholder adoption and change management
• Strong communication and relationship-building skills within matrixed organizations
• Proficiency in Microsoft Office tools