Customer Marketing Specialist

Cultivates enthusiastic customer advocates—mobilizing them to share their experiences through channels like Google, G2, and other key review platforms.

Responsibilities

• Design and execute strategies that spark customer excitement and amplify brand reputation, making it easy and rewarding for users to become vocal champions.
• Develop and execute customer communication strategies.
• Partner with teams to ensure consistent messaging across the customer journey.
• Own the planning and execution of customer-specific events.
• Manage sponsorship opportunities for customer and industry events.
• Own and optimize the customer review strategy.
• Launch campaigns to generate new customer reviews.
• Collaborate to identify and develop customer advocates and case studies.
• Work with marketing and CRM tools like HubSpot, Salesforce, and G2.
• Execute B2B email marketing campaigns.
• Work cross-functionally and track program performance.

Requirements

• 1-3 years of experience in customer marketing, customer advocacy, or a related B2B marketing role with proven ability to manage customer programs and communications.
• Strong project management and excellent communication skills.
• Experience with marketing and CRM tools like HubSpot, Salesforce, and G2.
• Track record of executing B2B email marketing campaigns.
• Highly organized and detail-oriented with a data-driven mindset and analytical skills.
• Collaborative and adaptable self-starter with a high degree of initiative and willingness to work with global stakeholders.

Benefits

• Responsible Time Off
• Comprehensive medical, dental, vision package with 100% employer-paid options
• Additional benefits including:
  • Health Savings Account
  • Flexible Spending Account
  • Critical Illness Insurance
  • Hospital Insurance
  • Accident Insurance
  • Life Insurance and AD&D
  • Disability Insurance (available to purchase)
• Wellness Challenge App, Diabetes Prevention App, and Health Hub App
• 401k/Retirement Plan with 6% employer match
• Generous Parental Leave Program
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Talent Referral Program – get rewarded for referring a friend to join the team
• Diverse training & internal networking opportunities across all product lines
• Opportunities for career progression and development
• Service recognition awards