Customer Marketing Manager

Commercially focused role that partners with the Global Campaigns team to activate cross-sell and expansion programs across Mimecast’s existing customer base. Ensures cross-sell programs are grounded in customer insight, lifecycle context, and proof, helping customers move toward the right solutions.

Responsibilities

• Partner with the Global Campaigns team and Product Marketing to analyze product usage patterns and customer journey trends (e.g., product signals, usage thresholds, behavioral triggers) to translate insights into campaign focus areas and audience segmentation.
• Activate integrated demand generation campaigns aligned with go-to-market sprint themes and priorities, coordinating with Product Marketing and Sales to ensure consistent timing and messaging.
• Design campaign messaging for demand channels (email nurture, in-product messaging, paid channels) in collaboration with Product Marketing and Content teams.
• Ensure programs are backed by relevant customer proof and identify narrative gaps where new customer stories or proof-points are needed.
• Use AI tools to design and build automated programs and in-product playbooks that activate cross-sell opportunities without relying solely on manual outreach.
• Collaborate with Customer Success Managers and Account Executives to understand the customer relationship landscape and ensure campaigns support expansion conversations.
• Equip Customer Success Managers and Account Executives to activate cross-sell programs within their existing workflows (e.g., renewal conversations, QBR conversations).
• Develop lifecycle communications that meet customers where they are in their product journey, building awareness of adjacent solutions.
• Support execution of broader customer communications, including product announcements, promotions for customer conferences, and webinars.
• Support loyalty-focused initiatives that deepen customer relationships and increase receptiveness to cross-sell opportunities.
• Track and report on campaign and communications performance, connecting customer marketing’s contribution to expansion activity and business outcomes.
• Monitor expansion signals across the customer base and feed insights back to the Global Campaigns team and commercial teams.
• Leverage AI for customer analytics to segment customers and signal expansion opportunities.

Requirements

• 3 to 5 years of experience in customer marketing, lifecycle marketing, customer growth programs, or a related B2B role.
• Demonstrated experience planning and executing customer programs with measurable commercial outcomes.
• A strong understanding of customer loyalty and how relevant, well-timed communications build trust and support expansion.
• Experience working with campaign, sales, or product marketing teams to align campaigns to commercial priorities.
• Strong written communication skills with the ability to develop clear, concise, and compelling customer-facing content for a technical audience.
• Analytical mindset with the ability to track performance and connect program results to business impact.
• Highly organized with the ability to manage multiple programs and stakeholder relationships simultaneously.

Pay

The base salary range for this position is $84,000–$126,000 plus benefits. The position may also be eligible for incentive plans and additional benefits. Salary ranges are determined by role, level, and location, with individual compensation dependent on qualifications, experience, and skills.