Customer Marketing Manager

About the role

As Customer Marketing Manager, you'll own the marketing programs that help customers discover more value from Litmos—supporting deeper adoption, relevant expansion, and stronger long-term relationships. You'll partner closely with customer-facing teams and GTM Ops to turn customer needs into timely, relevant programs. We expect you to adopt and use AI as a core part of how you work—not as a side experiment.

Responsibilities

• Build customer growth programs: own customer marketing programs that support expansion, from strategy through execution and measurement; segment the customer base to identify where additional Litmos solutions could address an emerging need or create greater value; build campaigns that introduce relevant capabilities without making every customer communication feel like a sales pitch; equip Customer-facing teams with value narratives, campaigns, and assets that create a clear path to expansion; measure customer engagement, solution adoption, and expansion pipeline influenced by your programs.
• Support retention at scale: partner with Customer Success to turn account health, adoption, and engagement signals into targeted marketing programs; build proactive lifecycle campaigns that reinforce value and keep customers engaged well before renewal; develop communications for under-engaged or at-risk customer segments as part of a broader retention strategy; contribute the marketing strategy, positioning, and communications for new retention initiatives; test what works across different customer segments, measure honestly, and change course when the results aren't there.
• Support partner marketing needs: serve as the marketing point of contact for tactical ecosystem and co-marketing requests; create customer-facing campaigns and communications that make relevant integrations and partner solutions easier to discover and understand; turn around high-priority partner requests without losing momentum on the broader customer marketing roadmap; keep essential partner communications moving, even when the request doesn't arrive with a perfect brief.
• Operate with data and AI: use customer data to identify meaningful segments, signals, and opportunities—not just build bigger distribution lists; work across marketing automation, CRM, and customer success platforms to target programs and measure their impact; use AI throughout your workflow—from research and segmentation to drafting, personalization, and analysis; continuously improve your own process as better tools and approaches emerge.

Requirements

• 3+ years in B2B SaaS marketing, with meaningful time in customer marketing, lifecycle marketing, or expansion/retention programs.
• Demonstrated impact on a business outcome — expansion pipeline, upsell revenue, net revenue retention, or churn.
• Comfort segmenting customer data and operating across a marketing automation platform and CRM.
• Strong