Customer Marketing Manager

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions. We are a global community of exceptional professionals who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration. Our spend management platform empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers, increasing profitability, improving ESG performance, lowering risk, and improving productivity.

About the role

The Customer Marketing team focuses on engaging and retaining existing customers by delivering personalized experiences, targeted campaigns, and loyalty programs. They collaborate with Sales, Product, and Customer Success teams to drive customer satisfaction, advocacy, and long-term value. As the Customer Marketing Manager for the AMER region, you will develop and lead multichannel marketing activities in close collaboration with Customer Success, Field Marketing, and Sales to increase customer adoption and loyalty, generate and progress upsells, and achieve company goals. You will create tracking and reporting to establish ROI on marketing initiatives and utilize customer health dashboards to identify at-risk customers for targeted campaigns.

Reporting to the Director of Customer Marketing, you will be responsible for customer communications, advocacy, lifecycle marketing, upsell and cross-sell initiatives, and leveraging customer insights to enhance engagement and brand loyalty.

Responsibilities

• Leverage and promote customer success through all marketing and sales channels including social media, public relations, customer videos, and strategic sponsorships and events.
• Own the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs (e.g., global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos).
• Develop and launch strategic customer events (e.g., in-person and virtual user groups) in key industries that strengthen customer communities and reinforce the company’s relationships with key customers.
• Co-manage the reference program and leverage the repository of customer ROI studies and use cases with 3rd party vendors to increase adoption.
• Support customer content and drive attendance of global events and conferences.
• Work closely with Field Marketing, Sales, and Product Marketing teams to market and promote customer successes.
• Collaborate with internal stakeholders, including Customer Success Executives, Sales Executives, and Strategic Account Managers to define, recommend, and implement plan strategies with emphasis on the customer.

Requirements

• 5+ years’ experience owning marketing strategy in a post-sales context, e.g., field marketing, customer marketing, or digital marketing.
• Proven success in planning and executing campaigns and programs to drive upsells within an existing customer base (including email, digital, events/webinars, nurture programs, etc.).
• Mastery of marketing automation tools such as HubSpot, Eloqua, or Marketo and DemandBase/LinkedIn Ads.
• Strong ability to work with Account Executives, Customer Success Managers, and business stakeholders; strong presence with the ability to provide a marketing point of view on contribution to business targets.
• Growth and innovation mindset; track record of driving innovative, creative concepts from strategy through to execution.
• Ability to think strategically, execute with attention to detail, and analyze data for insights to drive decision-making.
• Domain experience in the enterprise software industry with procurement or supply chain solutions is a plus.
• Exceptional communication and interpersonal skills, able to build strong relationships with customers and internal teams.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Team player, demonstrated high performer, and willing to take initiative.
• Preferred Bachelor’s Degree in Business Administration, Marketing, or related fields, or equivalent experience with proven marketing skills.

Benefits

• Hybrid working model (3 days in the office per week).
• Snacks and weekly lunches in the office.
• Exceptional training and career development program.
• Regular social events, competitive outings, team running events, and musical activities.
• Diverse and inclusive work environment.
• Medical, dental, vision, and retirement benefits (with company match).

Pay

The compensation range for this position is $70,000 to $110,000, based on location, job-related knowledge, skills, and experience. Ivalua offers an annual target bonus for this position conditional on individual and company performance. Other compensation factors may also be considered.