Customer Marketing

About the role

At Sunrun, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. To do it, we’re designing a dynamic culture where employee development, well-being, and safety come first. It’s why we’ve become the #1 home solar and battery company in America. We’re unlike any other residential energy company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth.

Position Summary

As the Manager of Customer Marketing, you will work cross-functionally with Sales, Product, and Business Development teams to drive demand and increase lifetime customer value. You will be a subject matter authority focused on driving nurture and engagement strategies through creative, human-centered solutions that turn homeowners into lifelong clean energy advocates.

Responsibilities

• Campaign Architecture & Content Strategy
  • Lead the strategy and implementation for customer touchpoints across Email, SMS, and Push Notifications.
  • Conceptualize and build new automated workflows for every stage of the customer experience, from initial lead through post-installation engagement.
  • Partner with the broader marketing team to develop customer-facing content and social media strategies that reinforce Sunrun’s brand identity.
• Lifecycle Optimization & Innovation
  • Implement innovative customer journeys and data-driven functionalities to improve user experience and activation rates.
  • Maintain a rigorous roadmap for A/B testing and optimization of all digital touchpoints, reporting results and actionable insights to the executive team.
  • Stay updated on standard methodologies in lifecycle marketing and new technologies to continuously increase the sophistication of Sunrun's nurture programs.
• Analytics & Reporting
  • Lead the reporting on customer behavior, including app usage, email engagement, and website activity.
  • Track key performance indicators such as NPS/CSAT improvement, referral volume, and post-activation revenue generation.
  • Build sophisticated segmentation and targeting models to ensure the right content reaches the right customer at the right time.

Requirements

• 4+ years of related experience in CRM, database marketing, or loyalty marketing.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
• Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
• Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners.

Physical Demands

• Ability to perform standard office duties, including prolonged periods of sitting/standing at a desk and working on a computer.
• Exceptional verbal and written communication skills; ability to present to executive-level builder partners.

Starting Salary/wage for this opportunity: $74,773.20 to $99,697.60