Customer Lifecycle Marketing Lead - Remote Work

At BairesDev, we've been leading the way in technology projects for over 15 years, delivering cutting-edge solutions to giants like Google and innovative startups in Silicon Valley. Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

About the role

We are seeking a Customer Lifecycle Marketing Lead to own the end-to-end marketing strategy for our existing customer base, from onboarding through renewal and expansion. You will design journeys and programs that increase product adoption, reduce churn, and turn satisfied clients into active brand advocates.

Responsibilities

• Define and own the customer lifecycle marketing strategy, covering onboarding, adoption, renewal, and advocacy stages.
• Build automated and personalized communication journeys using marketing automation tools.
• Collaborate with customer success and sales teams to develop targeted campaigns for at-risk and growth accounts.
• Create and manage a library of client engagement assets including email sequences, guides, and webinars.
• Track lifecycle metrics such as product adoption rates, NPS, churn indicators, and expansion revenue influenced.
• Lead quarterly reviews of lifecycle program performance and present findings and recommendations to leadership.

Requirements

• 4+ years of experience in lifecycle marketing, customer marketing, or retention marketing.
• Strong expertise in marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud.
• Experience developing segmented, personalized campaigns based on customer behavior and lifecycle stage.
• Analytical skills with the ability to measure campaign impact and tie efforts to revenue outcomes.
• Strong collaboration skills with experience working alongside customer success and sales teams.

Benefits

• 100% remote work.
• Work-from-home hardware setup.
• Flexible hours - make your schedule.
• PTO, parental leave, and other special leaves.
• An excellent compensation package—well above the market average.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• Diverse and multicultural work environment.
• An innovation-driven environment that provides the support and resources for its professionals to thrive.