Customer Lifecycle Manager

About the Company

Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH operates nine enthusiast-focused websites (banners): ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, RCI Off-Road, and EVANNEX. EAH serves automotive enthusiast customers passionate about their vehicle's appearance and performance by providing parts, content, knowledge, and support. Additionally, EAH supports a global network of specialty installer shops offering a "Do It For Me" option. Backed by Cortec Group, a premier private equity firm, EAH has invested significantly in expanding operations, facilities, technology, and leadership, including a recent facility expansion at its primary distribution center and the implementation of enterprise-level ERP/WMS/OMS systems.

About the Role

We are seeking a Customer Lifecycle Manager to own the technical orchestration, automation, and flow logic for both SMS and Email across our portfolio of 10+ aftermarket automotive brands. Based in-office full-time at one of our locations (Wadsworth, OH; Carrollton, GA; or Georgetown, TX), you will report directly to the Director of Brand and Retention Marketing. Your mission is to architect, launch, and accelerate SMS adoption—sometimes from the ground up—while synchronizing it with our robust email infrastructure to create a high-converting engagement machine. Success will be measured by elevating lifecycle revenue and maximizing Customer Lifetime Value (LTV) without being hindered by legacy processes.

Responsibilities

• SMS Acceleration & Optimization: Champion mobile messaging; design and scale our text marketing footprint using rich media (MMS) and next-gen capabilities (e.g., RCS).
• High-Velocity Subscriber Acquisition: Architect and deploy cross-channel list growth strategies (e.g., mobile-optimized pop-ups, checkout integrations, and social-to-SMS landing pages) to aggressively scale compliant phone opt-ins.
• Technical Flow Autonomy: Own end-to-end automated flow logic, behavioral triggers, audience segmentation, and frequency capping.
• Cross-Channel Orchestration: Build customer journeys ensuring SMS and Email amplify each other without competition, using saturation guards to protect list health.
• Operational Enablement: Safeguard agility by preventing legacy processes from blocking innovation; provide flexible frameworks for decentralized teams to deploy audience-relevant copy, images, and interactive video assets.
• Conversational Infrastructure: Evaluate, recommend, and configure technical routing and customer service platform integrations to scale 2-way SMS interactions with our CS teams.

Defining Success

• SMS Channel Scale-Up: Within 90 days, audit the portfolio, establish baseline SMS KPIs, and launch automated SMS capture and rich-media flow triggers (MMS/RCS) across high-growth brands.
• Frictionless Coexistence: Integrate SMS into heavy email broadcast schedules without increasing opt-outs or list fatigue, proving both channels can run symmetrically.
• Explosive List Growth: Transform a stagnant subscriber base into an active revenue engine by increasing compliant SMS opt-ins while maintaining a low-churn database.
• Agile Automation: Ensure automated flows generate predictable revenue loops, allowing decentralized teams to deploy creative assets (e.g., video, interactive components) without execution challenges.
• Two-Way Channel Maturity: Within 6 months, fully evaluate 2-way conversational text infrastructure with the Customer Service team, ready for implementation.

Requirements

• 4+ years of experience in omnichannel retention and customer lifecycle marketing within a multi-brand or high-SKU e-commerce ecosystem.
• Proven track record of scaling SMS programs from underutilized tools into major revenue drivers, prioritizing text, MMS, and RCS as primary engagement channels.
• Enterprise tech stack mastery: Power-user expertise in platforms like Listrak, Klaviyo, or Attentive, with strong data literacy in GA4, customer analytics, and mobile-messaging trends.
• Agile operational mindset: Prioritize speed-to-market, high-converting execution, frequency orchestration, clean attribution modeling, and maximizing subscriber LTV.
• Bonus: Passion for automotive culture and hands-on garage experience.

Schedule

This is a full-time, in-office role based in Wadsworth, OH; Carrollton, GA; or Georgetown, TX.