Customer Journey Analytics (CJA) Consultant/Analyst

Core Responsibilities

• Lead the design and implementation of Adobe Analytics across web and mobile applications.
• Define and maintain scalable data layer architectures to support consistent tracking across digital touchpoints.
• Implement and maintain tagging frameworks using Apollo to streamline configuration, governance, and documentation.
• Conduct QA and validation of tagging implementations to ensure data accuracy and reliability.
• Establish governance standards, documentation, and best practices to maintain analytics data integrity.
• Lead the migration from Adobe Analytics to Adobe Customer Journey Analytics (CJA).
• Translate existing Adobe Analytics metrics, dimensions, and events into CJA schemas and data connections.
• Partner with data engineering teams to integrate CRM, CDP, and marketing systems into CJA.
• Oversee reconciliation and validation of data between AA and CJA to ensure a successful migration.
• Enable adoption of CJA dashboards and cross-channel reporting capabilities across business stakeholders.
• Build an enterprise analytics framework to measure customer journeys across digital channels and devices.
• Ensure analytics implementations support attribution modeling, journey analysis, and personalization use cases.
• Collaborate with marketing, product, and analytics teams to deliver insights that drive experience optimization.
• Partner with engineering, product, and marketing teams to align analytics implementations with strategic business goals.
• Work with enterprise data teams to integrate Adobe platforms with Snowflake for advanced analytics and reporting.
• Promote a data-driven culture by educating stakeholders on analytics capabilities, governance, and best practices.
• Stay current with Adobe platform innovations, Apollo capabilities, and industry trends in cross-channel measurement.

Required Qualifications

• Bachelor’s degree in Computer Science, Data Analytics, Information Systems, or a related field (or equivalent experience).
• 4+ years of hands-on experience implementing Adobe Analytics across web and mobile platforms.
• Proven experience working with Adobe Customer Journey Analytics (CJA), including schema design and data connections.
• Hands-on experience configuring Apollo to support Adobe Analytics or CJA implementations.
• Strong knowledge of tag management systems such as Adobe Launch or similar tools.
• Experience working with data layers, JavaScript, SDKs, APIs, and mobile frameworks (iOS/Android).
• Familiarity with QA and validation tools such as Adobe Experience Platform Debugger or ObservePoint.
• Strong communication skills with the ability to translate technical solutions into business value.

Preferred Qualifications

• Adobe Certified Expert in Adobe Analytics or Customer Journey Analytics.
• Experience with Adobe Experience Platform (AEP), Real-Time CDP, or Adobe Journey Optimizer (AJO).
• Proven experience using Apollo to manage analytics implementation lifecycles.
• Experience integrating Adobe platforms with CRM, CDP, and marketing automation systems.
• Knowledge of data governance and privacy regulations such as GDPR and CCPA.
• Experience working in Agile/Scrum environments and large-scale digital transformation programs.