Customer Business Manager II

Responsibilities

• Develop and maintain strong relationships with both clients and customers within an assigned geographic region.
• Present targeted, strategic client plans that build effective brand promotion strategies and strengthen brand activation based on customer and retailer insights.
• Execute strategic plans for all client brands with retailers in the defined geography, including sales, share, distribution, promotion, pricing, merchandising, and financial management.
• Maintain proactive, ongoing communication with the Client Team to provide status updates, identify opportunities, manage expectations, and address needs tied to the client’s business plan.
• Communicate customer changes and insights broadly across relevant CROSSMARK roles, reinforcing the importance of being the “customer expert.”
• Consistently use CROSSVIEW as the business planning, communication, and execution framework to drive internal consistency and efficiency, while increasing visibility and actionable intelligence for clients and internal stakeholders.
• Support Business Account Manager(s) and other stakeholders in developing targeted, strategic client plans that build effective brand promotion strategies and strengthen brand activation based on customer knowledge.
• Identify and sell additional client services by analyzing the client’s strategy and performance insights, along with customer performance by brand and/or category.
• Provide input and support preparation for CROSSVIEW Business Reviews and, when appropriate, participate in delivering presentations.

Qualifications

• Bachelor’s degree preferred, or a minimum of 3+ years of experience in the CPG industry (preferred).
• 5+ years of sales experience.
• Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint), including intermediate Excel skills (e.g., PivotTables).
• Strong communication skills (listening, presentation, written, and verbal).
• Insights-based, consultative selling and negotiation skills.

Other Functions

• Demonstrate strong retailer knowledge and credibility.
• Understand the client’s strategy and expectations.
• Effectively develop and communicate insights.
• Use persuasive selling approaches and maintain professionalism.

Performance Metrics

• On-budget execution of the sales plan.
• New item acceptance in accordance with client standards.
• Existing client growth (targeted revenue and/or sales volume).
• Customer service (NPS).

Knowledge, Skills and Abilities

• Strong communication skills (listening, presentation, written, and verbal).
• Insights-based, consultative selling and negotiation skills.
• Solid business acumen, including awareness of market and industry trends.
• Strong organizational and time-management skills.
• Customer service mindset.
• Professionalism and ability to perform under pressure.

Supervisory Responsibility

None.

Working Conditions

Office and field environment.

Travel Requirements

Ability to travel within the U.S. for customer, client, or company meetings, as needed.

Physical Demands

Ability to transport sample products to account calls.

Language Skills

English is the primary language; however, bilingual skills may be required based on business necessity.

About Us

CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights. We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career.

Employer Description

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