Customer Analytics Manager, Activations & Adoption

About SimpliSafe

We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those we protect.

Job Description

This role will help shape the strategy of Activations & Adoption at SimpliSafe and tell that story to influence C-suite and board-level decisions. You will own analytics across device setup, hardware adoption, subscription activation, and ongoing customer engagement — including signals like app usage, arming behaviors, camera utilization, and RMR growth. This role leads a team responsible for building and maintaining the reporting, experimentation frameworks, and forecasts for some of the department's most critical metrics, and requires close cross-functional collaboration with Customer Lifetime Value, Acquisition, and Operational teams.

Key Responsibilities

• Own analytics across device setup, hardware adoption, subscription activation, and engagement — translating complex, multi-domain data into clear narratives that drive business decisions at the C-suite and board level.
• Develop and maintain an Activations & Adoption Analytics roadmap through close partnership with Customer Lifetime Value leadership to maximize the value being driven by the team.
• Define success criteria for key initiatives and lead measurement design end-to-end — including A/B and multivariate experiment design, statistical methodology selection, and clear interpretation of results for business stakeholders.
• Champion the adoption of AI-assisted analytics workflows — including LLM-based tools, automated insight generation, and AI-augmented analysis — to increase the team's analytical throughput and the depth of insights delivered to the business.
• Create reports and data-driven presentations with impact; identify trends in data and translate findings into compelling formats including text, charts, graphs, and dashboards.
• Lead strategic analytics efforts from definition through implementation, managing stakeholders and collaborating effectively across diverse cross-functional teams.
• Serve as an expert in business performance management, partnering with business owners to define, implement, and continuously improve core KPIs.
• Develop analysts through coaching, structured feedback, and meaningful stretch assignments — building a team that grows in both technical capability and business influence over time.

Qualifications

• 5+ years of experience in Analytics
• Bachelor’s Degree or equivalent experience; MBA a plus
• Demonstrated experience managing and developing analytical teams
• Proven ability to design, execute, and interpret experiments (A/B, multivariate) with statistical rigor — and to coach others to do the same
• Excellent communication skills; able to translate complex quantitative findings into compelling, actionable narratives for non-technical audiences including senior leadership
• Demonstrated ability to partner with business leads and non-technical stakeholders using data to influence key decisions
• Working experience with AI tools (e.g., Claude, Hex AI, or similar) — not just as a user, but with a genuine point of view on how AI changes what's possible for an analytics team
• Experience with data visualization tools such as Tableau a plus

What Success Looks Like in Year One

• A clearly owned and trusted Activations & Adoption KPI framework that stakeholders rely on for decision-making
• A functioning experimentation pipeline with consistent, rigorous measurement design
• A number of meaningful AI-assisted workflows embedded in team routines that demonstrably increases throughput or insight quality
• A team that has grown in capability and that business partners actively seek out as strategic advisors — not just reporters

Values You'll Share

• Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
• Aim High - Always challenging ourselves and others to raise the bar.
• No Ego - Maintaining a "no job too small" attitude, and an open, inclusive and humble style.
• One Team - Taking a highly collaborative approach to achieving success.
• Lift As We Climb - Investing in developing others and helping others around us succeed.
• Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

What We Offer

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
• A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families
• Free SimpliSafe system and professional monitoring for your home
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change

Pay and Benefits

The target annual base pay range for this role is $127,700 - $170,200. This target annual base pay range represents our good-faith estimate of what we expect to pay for this role. We use a market-based compensation approach to set our target annual base pay ranges and make adjustments annually. We carefully tailor individual compensation packages, including base pay, taking into consideration employees' job-related skills, experience, qualifications, work location, and other relevant business factors. Beyond base pay, we offer a Total Rewards package that may include participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits. More details can be found here.